Why do event volunteers return? Theory of planned behavior

Lee, Young joo; Won, Doyeon; Bang, Heyjin

doi:10.1007/s12208-014-0117-0

Cited by 17 publications

(14 citation statements)

References 42 publications

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“…The findings confirm those obtained in previous studies. Specifically, they concur with Lee et al (2014) for attitudes towards social problems and their effect on behaviour intention, the findings reported by García Maínar et al (2014) with regard to the influence of the environment on social commitment, and those published by Ranganathan and Henley (2008) for the effect of attitude towards NGOs in social commitment. Youngsters evidence a keen awareness of social problems existing at a national as well as international scale.…”

Section: Discussionsupporting

confidence: 84%

“…Judging by the number of studies published, considerably less time and effort has been devoted to this area than to the issue of segmentation. Prominent works to emerge in this field include Bendapudi et al (1996), Webb et al (2000), Wymer and Starnes (2001), Wisner, Stringfellow, Youngdahl, and Parker (2005), Briggs et al (2007), Ranganathan and Henley (2008), Vecina, Chacón, Sueiro, andBarrón (2012), Veludo-de-Oliveira et al (2013) and Lee, Won, and Bang (2014) as well as research based on the commitment-trust model developed by Morgan and Hunt (1994), Sargeant and Lee (2004), MacMillan, Money, Money, and Downing (2005) and Sargeant et al (2006). Bendapudi et al (1996) merge relevant research on marketing, economics, sociology and social psychology in an effort to further theoretical understanding of helping behaviour and posit a model which serves as a guide for NGOs.…”

Section: Review Of the Literaturementioning

confidence: 99%

“…Veludo-de-Oliveira et al (2013) and Lee et al (2014) compare a model based on the Theory of Planned Behaviour. The former team find that the subjective norm is the variable which most accounts for volunteer work over time, whereas in the latter of these works perceived behavioural control emerges as the strongest determinant of the intention to cooperate with the organisation again.…”

Section: Review Of the Literaturementioning

confidence: 99%

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Determinants of social commitment in the young. Applying the Theory of Reasoned Action

Zarzuela

Antón

2015

Revista Española de Investigación de Marketing ESIC

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Framed within the Theory of Reasoned Action, the current work aims to further our knowledge of how social commitment is engendered and what volunteers' determinants are. Findings to emerge from the empirical study conducted amongst a sample of 488 youngsters aged between 16 and 18 evidence that youngsters' intention to cooperate with non-government organisations is determined directly by the attitudes they display towards these organisations and towards social issues, and by their immediate environment, and indirectly by their beliefs concerning social conflicts. We highlight the twin role played by attitudes towards nongovernment organisations (NGOs) throughout the whole process as it proves to be the major determinant of commitment, transforming part of the attitude towards problems into an intention to cooperate, making it a core variable and underscoring the power an organisation's image has to attract volunteers. Determinantes del compromiso social en los jóvenes. Una aplicación de la Teoría de la Acción RazonadaResumen El presente trabajo, al amparo de la Teoría de la Acción Razonada, quiere ahondar en el conocimiento del modo en que se genera el compromiso social de los adolescentes y de cuáles son los determinantes del voluntariado. Los resultados del estudio empírico realizado con una muestra de 488 jóvenes de entre 16 y 18 años demuestran que la intención de colaboración de los jóvenes con organizaciones no gubernamentales viene determinada directamente por las actitudes que muestran hacia las propias organizaciones y hacia la problemática social en general y por su entorno más cercano e, indirectamente, por las creencias que posean acerca de los conflictos sociales. Destacamos el doble papel que desempeña la actitud hacia las ONG en todo este proceso, ya que es el principal determinante directo del compromiso y canaliza parte *

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Section: Discussionsupporting

confidence: 84%

Section: Review Of the Literaturementioning

confidence: 99%

Section: Review Of the Literaturementioning

confidence: 99%

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Determinants of social commitment in the young. Applying the Theory of Reasoned Action

Zarzuela

Antón

2015

Revista Española de Investigación de Marketing ESIC

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“…Second, this study was limited by the use of intention as a proxy measure for actions supporting the NPO (i.e. volunteering, donating money), although the use of a proxy intention measure is consistent with prior CSE research (Lee, Won, & Bang, 2014; and volunteering research more broadly (Chacón et al, 2007). Future prospective and longitudinal work which includes a measure of volunteer retention behaviour is needed to verify whether the proposed determinants of satisfaction and commitment change over time.…”

Section: Limitationsmentioning

confidence: 93%

Satisfaction, organizational commitment and future action in charity sport event volunteers

Hyde

Dunn

Wust

et al. 2016

Int. J. Nonprofit Volunt. Sect. Mark.

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• Charity sport events (CSEs) are a key revenue source for nonprofit organizations (NPOs) with large numbers of volunteers needed for success and cost-effectiveness. This study explored determinants of CSE volunteers' satisfaction, organizational commitment and intended future actions (CSE, other NPO activity/event volunteering, donating money). Relay for Life volunteers (N = 290) from one Australian state completed a cross-sectional survey. Significant pathways were found from socializing/enjoyment (β = 0.17), fighting cancer (β = 0.29), financial support (β = 0.21) motives and social norm (β = 0.23) to satisfaction; 52% variance was explained. Age (β = À0.09), survivorship (β = 0.09), region (β = 0.07), fundraising goal (β = 0.08), advocacy (β = 0.15), financial support (β = 0.25), social/enjoyment (β = 0.23) motives, social norm (β = 0.23) and satisfaction (β = 0.21) were linked with commitment; 63% variance was explained. Paths between satisfaction, commitment and intended future actions (CSE, NPO activity/event volunteering) were significant (βs = 0.17-0.43). Future targets to increase CSE volunteer satisfaction and commitment involve similar (social/enjoyment) and diverse (action-oriented) motives, with satisfaction and commitment key contributors to future actions supporting NPOs.

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“…The theory of planned behavior (TPB) and the theory of reasoned action (TRA) are representative social-psychological theories extensively employed to predict an individual's intention/behavior (Ajzen, 1991; Y-J. Lee, Won, & Bang, 2014). The TRA is an attitude theory assuming that an individual's decision to engage in a particular rational behavior is formed through a volitional process (Fishbein & Ajzen, 1975).…”

Section: Model Of Goal-related Behaviormentioning

confidence: 99%

Extended Model of Sport Spectator Goal-directed Behavior: The Role of Event Prestige in Nonmajor Sport Events

Chiu¹,

Won²,

Kim³

2019

Event Management

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Why do event volunteers return? Theory of planned behavior

Cited by 17 publications

References 42 publications

Determinants of social commitment in the young. Applying the Theory of Reasoned Action

Determinants of social commitment in the young. Applying the Theory of Reasoned Action

Satisfaction, organizational commitment and future action in charity sport event volunteers

Extended Model of Sport Spectator Goal-directed Behavior: The Role of Event Prestige in Nonmajor Sport Events

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