Reliable information is a crucial factor influencing decision-making and, thus, fitness in all animals. A common source of information comes from inadvertent cues produced by the behavior of conspecifics. Here we use a system of experimental evolution with robots foraging in an arena containing a food source to study how communication strategies can evolve to regulate information provided by such cues. The robots could produce information by emitting blue light, which the other robots could perceive with their cameras. Over the first few generations, the robots quickly evolved to successfully locate the food, while emitting light randomly. This behavior resulted in a high intensity of light near food, which provided social information allowing other robots to more rapidly find the food. Because robots were competing for food, they were quickly selected to conceal this information. However, they never completely ceased to produce information. Detailed analyses revealed that this somewhat surprising result was due to the strength of selection on suppressing information declining concomitantly with the reduction in information content. Accordingly, a stable equilibrium with low information and considerable variation in communicative behaviors was attained by mutation selection. Because a similar coevolutionary process should be common in natural systems, this may explain why communicative strategies are so variable in many animal species.cues ͉ signals ͉ variation A nimals acquire information through trial-and-error while interacting with the physical environment (personal information) or by monitoring the behavior of conspecifics (social information) (1). Social information can be based on traits or behaviors that were selected to regulate information transmission (signals) or on cues provided inadvertently (1, 2). Cues are thought to be common sources of information in nature. Indeed, in many species, individuals have been shown to monitor each other to decide how to behave (3-9). For example, when foraging, simply observing the behavior of conspecifics can inform an animal about the location of a source of food (10, 11). In many situations, producing inadvertent cues will also affect an individual's own fitness and should thus be under selection, with the consequence that cues providing inadvertent social information should evolve into signals. Importantly, selection on inadvertent cues may frequently take the form of decreasing the social information provided. An example of this would be birds living in a roost trying to hide information from other group members about a food source they have discovered (12).Although the evolution of signals has been extensively studied, most research has focused on signaling as an independent behavior, decoupled from its social and behavioral context (13). As a result, relatively little attention has been given to social information provided by cues and its influence on signal evolution. To address this issue we devised a system of experimental evolution with groups of competin...