Who are the Wellness Travelers?

Hui, Tak-Kee; Thomgma, Weerapon; Chen, Kuan-Ying; Wang, Huai-Chen

doi:10.1108/s1745-3542(2012)0000008005

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…In the study of wellness tourists, scholars analyzed their characteristics (Hui et al , 2012), motivation (Pesonen and Komppula, 2010; Kim et al , 2017; Lim, Kim and Lee, 2016) and experience (Luo et al , 2017). Some studies explored the factors that enhance wellness tourists’ well-being (Thal and Hudson, 2017) and behavioral intention (Hudson et al , 2017), as well as the benefits of wellness traveling (Koh et al , 2010).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…Industry and academia have begun to pay attention to this field concerning the development of wellness tourism. Researchers have examined the characteristics of wellness tourists (Hui et al , 2012) and their motivations (Pesonen and Komppula, 2010), customer service factors (Chen et al , 2013) and the benefits of wellness traveling (Koh et al , 2010). However, there are still many topics worth studying.…”

Section: Introductionmentioning

confidence: 99%

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Wellness tourism: customer-perceived value on customer engagement

Xie

Guan

et al. 2021

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Purpose This study aims to evaluate the process of value co-creation within wellness tourism by constructing a structural equation model of customer interactions with the environment, service employees and other customers relating to customer-perceived value and customer engagement. Design/methodology/approach Questionnaires, including wellness tourists’ customer-environment interaction, customer-service employee interaction, customer-customer interaction, customer-perceived value, customer engagement and demographic background, were developed and distributed at well-known wellness tourism destinations around Guangzhou City, Guangdong Province, China. This study collected 528 valid questionnaires from hot spring resorts, national forest parks, mountain parks and spa wellness facilities located in Guangdong Province, China. Structural equation modeling (SEM) was used to analyze the obtained data. Findings The results reveal that all three types of interactions, which include the customer-environment interaction (CEI), the customer-service employee interaction (CSI) and the customer-customer interaction (CCI), have positive effects on customer-perceived value (CPV) and that CPV positively affects customer engagement (CE). Based on these findings, recommendations for the management of wellness tourism service enterprises are given. Originality/value The causes and effects of CPV in wellness tourism, from the perspective of value co-creation, is a rather unexplored area of study. It contributes not only to knowledge about factors that foster CPV but also to the understanding of connections between CPV and CE.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Wellness tourism: customer-perceived value on customer engagement

Xie

Guan

et al. 2021

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Unveiling the essence: Constructs of memorable wellness tourism experiences

Dahanayake,

Wanninayake,

Ranasinghe

2023

Tourism and Hospitality Research

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Existing studies on memorable tourism experiences (MTE) focus primarily on diverse niche tourism forms, although there is a dearth of evidence and studies on MTE in wellness tourism. The present research seeks to fill knowledge and empirical gaps in the field of wellness tourism and address theoretical inconsistencies by examining the key constructs that constitute memorable wellness tourism experiences (MWTE). An exploratory qualitative investigation was conducted to identify specific dimensions of MWTE. Data were gathered from international primary wellness tourists, selected through criterion-based snowball sampling, during October – December 2022, employing semi-structured interviews. Thematic analysis was performed based on grounded theory approach, using NVivo software for data analysis. Findings revealed ten dimensions; professionalism, meaningfulness, environmental aesthetics, refreshment, hedonism, hospitality, involvement, novelty, value for money, and authenticity with respective indicators (40). Opposing prior studies, study outcomes acknowledged professionalism and value for money as crucial MWTE determinants while revealing a new and intriguing determinant: environmental aesthetics. Identifying MWTE constructs fosters more in-depth insights into the aspects that constitute and reinforce wellness travel experiences. This profound knowledge may establish evidence-based decisions, policies, and practises that strengthen wellness tourists’ overall well-being and contentment.

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Who are the Wellness Travelers?

Cited by 2 publications

References 5 publications

Wellness tourism: customer-perceived value on customer engagement

Wellness tourism: customer-perceived value on customer engagement

Unveiling the essence: Constructs of memorable wellness tourism experiences

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