“…Important factors that affect the attractiveness of store formats and thus customer loyalty are price range, product quality, assortment, location and service (Zhao and Huddleston, 2012). However, consumer attitudes concerning meat consumption are also considered important determinants influencing consumer behaviour regarding store format choice (Spiller and Schulze, 2008;Staus, 2011) as are sociodemographics (Carpenter und Moore, 2006;Staus, 2011;Müller-Hagedorn and Natter, 2011;Nilsson et al, 2014;Schulze and Spiller, 2008a,b). Since processing quality in terms of sustainable food production has become more important for consumers in recent years (The Nielsen Company, 2017b), it is assumed that sustainable meat products provide retailers an opportunity for differentiation in the meat market.…”