Which front-of-pack nutrition label is the most efficient one? The results of an eye-tracker study

The misleading effect of energy efficiency information on perceived energy friendliness of electric goods

“…Regarding the energy label, actual energy consumption (e.g., kwh/year) could be communicated additionally with color coding (e.g., traffic light). Studies in the food domain suggest that traffic lights help consumers to better understand the information and constitute a consumer-friendly presentation format for nutritional information (e.g., Siegrist et al, 2015). This idea could also be applied to the energy efficiency scale to stress the differences within the best categories.…”

Do Health Claims and Front-of-Pack Labels Lead to a Positivity Bias in Unhealthy Foods?

“…Nine studies could be found that analysed the isolated effect of FoPLs on judgements of unhealthy foods [1,2,31,43,44,45,46,47,48]. Most studies comparing the Daily Intake Guide to a no FoPL condition found that participants were more likely to: (i) perceive a product with a Daily Intake Guide as healthier and more favourable overall; and (ii) express greater willingness to buy, regardless of healthiness [2,31,47].…”

Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

“…Eye-tracking technology has led to useful insights into consumers' use of nutritional information on food packages (Antúnez et al, , 2015Ares et al, 2014;van Trijp, 2010, 2011;Bialkova et al, 2013Bialkova et al, , 2014Graham and Jeffery, 2011;Graham et al, in press;Jones and Richardson, 2007;Siegrist et al, 2015;van Herpen and van Trijp, 2011;Visschers et al, 2010). For a review of eye-tracking and nutrition information, see Graham et al (2012).…”