Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

Loo, Ellen J. Van; Caputo, Vincenzina; Nayga, Rodolfo M.; Seo, Han‐Seok; Zhang, Baoyue; Verbeke, Wim

doi:10.1016/j.ecolecon.2015.07.011

Cited by 270 publications

(275 citation statements)

References 79 publications

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“…The findings of this study are parallel with the findings of a number of neuromarketing studies (e.g. Goldberg et al, 1999;Bialkova and van Trijp, 2010;Bialkova and van Trijp, 2011;Graham and Jeffery, 2012;Van Loo et al, 2015;Samant and Seo, 2016) which found that participants spent longer time in looking at items that they considered purchasing.…”

Section: Figure 2 Number Of Eye Fixationssupporting

confidence: 79%

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Taşkin¹,

Koç²,

Boz³

2017

berj

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Section: Figure 2 Number Of Eye Fixationssupporting

confidence: 79%

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Taşkin¹,

Koç²,

Boz³

2017

berj

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“…Consistent with this view, UK consumers favour the idea of combining FT and organic labels (Sirieix et al, 2013). There is also an increasing amount of literature examining environmental eco‐labels or certification (Tait et al, ; Ubilava et al, ; Van Loo, Caputo, Nayga, Seo, & Verbeke, ) and improved environmental standards in food production (Moser, Schaefers, & Meise, ; Viegas et al, ; Yue et al, ; Tait, Saunders, & Guenther, ). Many of these studies found a positive WTP for environmental attributes, particularly for domestic products (Ortega et al, ; Uchida, Onozaka, Morita, & Managi, ).…”

Section: Literature Reviewmentioning

confidence: 99%

Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

Miller

Tait

Saunders

et al. 2017

J of Consumer Behaviour

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Choice experiments are used to assess consumer preferences and willingness‐to‐pay (WTP) for different food attributes worldwide. These studies also include credence attributes which are the product attributes that are not immediately observable to consumers without appropriate information and labelling, such as animal welfare, food safety, and social responsibility. Although choice experiment application has considered many of these attributes, studies focused on social responsibility are scant. Building on previous work comparing developed and developing countries, this paper focuses on WTP estimation for social responsibility. Surveys of fruit and vegetable consumers were conducted in United Kingdom (UK), Japan, India, and Indonesia in 2015. Results indicate WTP for an increase from minimum to improved standard for social responsibility ranges from 16% to 30% (median), and 6% to 26% (median) from improved to a high standard. Premiums vary between countries but, overall, demonstrate the significant importance of social responsibility consideration in consumer choices. Significant differences on WTP were observed between Japan and other countries, as well as between UK and Indonesia for the improved social responsibility standard, and across UK, Indonesia, and India for the high standard. Findings contribute to increasing understanding of consumer preferences across countries, revealing significant preference heterogeneity towards social responsibility.

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“…A limited but growing number of studies have explored the role of visual attention in economic decision‐making (Caplin & Dean, ; Knoepfle, Wang, & Camerer, ; Reutskaja, Nagel, Camerer, & Rangel, ; Wang, Spezio, & Camerer, ). In the CE literature, a small number of studies have used eye tracking to improve the modelling of responses, with a focus on ANA (Balcombe, Fraser, & McSorley, ; Krucien, Ryan, & Hermens, ; Meibner, Musalem, & Huber, ; Spinks & Mortimer, ; Uggeldahl, Jacobsen, Lundhede, & Olsen, ; Van Loo et al, ). Our novel work extends this literature, exploring how eye tracking can be used to better understand how respondents interact with the choice tasks and process multi‐attribute information in CEs.…”

Section: Introductionmentioning

confidence: 99%

The eyes have it: Using eye tracking to inform information processing strategies in multi‐attributes choices

2017

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Although choice experiments (CEs) are widely applied in economics to study choice behaviour, understanding of how individuals process attribute information remains limited. We show how eye-tracking methods can provide insight into how decisions are made. Participants completed a CE, while their eye movements were recorded. Results show that although the information presented guided participants' decisions, there were also several processing biases at work. Evidence was found of (a) top-to-bottom, (b) left-to-right, and (c) first-to-last order biases. Experimental factors-whether attributes are defined as "best" or "worst," choice task complexity, and attribute ordering-also influence information processing. How individuals visually process attribute information was shown to be related to their choices. Implications for the design and analysis of CEs and future research are discussed.

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Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

Cited by 270 publications

References 79 publications

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Perceptual Image of Conflict-ridden Destinations: An EEG and Eye Tracker Analysis

Estimation of consumer willingness‐to‐pay for social responsibility in fruit and vegetable products: A cross‐country comparison using a choice experiment

The eyes have it: Using eye tracking to inform information processing strategies in multi‐attributes choices

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