“…The business crisis created by the COVID-19 pandemic disrupted businesses globally, especially small businesses operating in international markets, such as micro-multinational enterprises (mMNEs) (Ji et al, 2021). According to a National Bureau of Economic Research survey conducted with 5,800 small businesses in the USA in 2020, 43% of small firms were likely to be extinct by 2020 due to the adverse effects of the COVID-19 pandemic (Bartik et al, 2020).…”