2021
DOI: 10.1080/02699931.2021.1900076
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When vowels make us smile: the influence of articulatory feedback in judgments of warmth and competence

Abstract: In six studies (N=725), we extended the articulatory feedback hypothesis to person perception, examining how words featuring /i:/ sounds that activate the zygomaticus major muscle and words featuring /u:/ sounds activating the orbicularis oris muscle affect preference, warmth, and competence judgments of mock-usernames. Users with usernames including /i:/, in contrast to /u:/ sounds, were always preferred and judged as warmer and more competent. The impact of this manipulation in shaping preference as well as … Show more

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Cited by 8 publications
(11 citation statements)
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References 30 publications
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“…A caveat of the present research is that we examined only one language. The same phenomenon, more positive valence for /i/ compared with other vowels, has recently been observed in other languages as well (see Garrido & Godinho, 2021;Yu et al, 2021); we would expect these findings to be caused by the same mechanism. However, because we did not test generalizability of the mechanism across languages, this is mere speculation.…”
Section: Discussionsupporting
confidence: 85%
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“…A caveat of the present research is that we examined only one language. The same phenomenon, more positive valence for /i/ compared with other vowels, has recently been observed in other languages as well (see Garrido & Godinho, 2021;Yu et al, 2021); we would expect these findings to be caused by the same mechanism. However, because we did not test generalizability of the mechanism across languages, this is mere speculation.…”
Section: Discussionsupporting
confidence: 85%
“…The present results could also have implications beyond psycholinguistics. For example, there is first evidence that valence sound symbolism affects how people with sound symbolically positive compared with negative names are evaluated (Garrido & Godinho, 2021), similar to other research demonstrating the influence of sound symbolism of names on personality attributions (Sidhu et al, 2019). In general, given that valence has a pervasive influence throughout psychology, subtle sound symbolic associations might influence judgments in multiple contexts, from personality and social behavior to product evaluations (Klink & Wu, 2017).…”
Section: Discussionsupporting
confidence: 62%
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“…Therefore, our results raise the possibility that non-arbitrariness is realized in the form of complex multiple mappings, in which each semantic feature is associated with several phonological characteristics and vice versa. Possible explanations for the existence of such patterns nicely underline the articulatory hypothesis (Garrido & Godinho, 2021; Körner & Rummer, 2021; Zajonc et al, 1989).…”
Section: Discussionmentioning
confidence: 57%
“…On online markets, short and easily pronounced usernames have been shown to be helpful in creating a trustworthy seller image (Silva et al 2017). Even the phonetics of usernames can influence our impressions of users (Garrido & Godinho 2021;Garrido et al 2019).…”
Section: Resultsmentioning
confidence: 99%