2022
DOI: 10.1016/j.foodqual.2022.104567
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When novel and familiar look alike: Testing the impact of comparison focus on familiarity and behavioural intentions towards ethnic food

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Cited by 3 publications
(2 citation statements)
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“…Although conventional wheat products were not the primary focus of this research, they were included as a reference to minimize the taste bias associated with unfamiliar products (i.e., Kernza). Previous studies have demonstrated that consumers' evaluations of novel products become more favorable when they are provided with a familiar comparison to reduce uncertainty (Mattavelli & Rizzoli, 2022). Since the focus of this research is to examine the impact of environmental benefit messages within a product category rather than the introduction of a new product, informing participants that they would be evaluating a wheat product and a wheat‐related product, Kernza, more accurately reflects how a familiar eco‐friendly product would be evaluated.…”
Section: Methodsmentioning
confidence: 99%
“…Although conventional wheat products were not the primary focus of this research, they were included as a reference to minimize the taste bias associated with unfamiliar products (i.e., Kernza). Previous studies have demonstrated that consumers' evaluations of novel products become more favorable when they are provided with a familiar comparison to reduce uncertainty (Mattavelli & Rizzoli, 2022). Since the focus of this research is to examine the impact of environmental benefit messages within a product category rather than the introduction of a new product, informing participants that they would be evaluating a wheat product and a wheat‐related product, Kernza, more accurately reflects how a familiar eco‐friendly product would be evaluated.…”
Section: Methodsmentioning
confidence: 99%
“…The consumption of leaves and/or flowers of plant species that are not present in our eating routine causes a certain repulsion for these foods. This behavior in rejecting or refusing to eat/experiment new foods is defined as neophobia (Mattavelli & Rizzoli, 2022).…”
Section: Co-occurrence Mapmentioning
confidence: 99%