When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Lamberton, Cait; Rose, Randall L.

doi:10.2139/ssrn.1939289

Cited by 173 publications

(393 citation statements)

References 4 publications

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“…If a customer considers something as a cost‐saving opportunity, it usually can provide people with a feeling of having avoided “a loss” or “spending in vain” (Milanova & Maas, ). Lamberton and Rose () divide costs of sharing activities into three types, including the “price of sharing”, such as a membership fee or periodic access fees involved in shared products, “technical costs” associated with dealing with and learning how to use unfamiliar products, and “search costs” that capture both the money or effort expended. Hamari et al () claim that participating in sharing activities and collaborative consumption services allows consumers to replace exclusive ownership of goods with lower cost alternatives.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors explaining shared clothes consumption in China: Individual benefit or planet concern?

Khan

Rundle‐Thiele

2019

J of Philanthropy and Mktg

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Shared clothes represent one example of the sharing economy whereby users provide a variety of clothes to people at fees representing mutual value through online platforms. Sharing creates a more circular economy and represents one form of sustainable consumption. Many studies have proposed environmental concern as a key influencer of customer intention and behaviour, yet other motivations may be driving sustainable consumption behaviours such as sharing clothes. This study aims to expand our understanding of shared clothes in line with attitude–intention–behaviour theory. The aim is to examine the moderating role of environmental concern in the relationship between perceived economic, functional (app quality/platform) benefit, reputation and trust of the app/platform on (a) intention to use online clothes‐sharing platforms and (b) spending behaviour of current users of the same sharing platform. A total of 250 and 232 usable questionnaires were gathered from potential and current users of shared clothing. Results reveal that environmental concerns are higher for current users when compared with potential users of the sharing platform. Results of this study identify that personal considerations such as economic benefit outweigh environmental considerations for shared clothes consumers. Practical implications, limitations, and future directions are highlighted.

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Section: Literature Reviewmentioning

confidence: 99%

Factors explaining shared clothes consumption in China: Individual benefit or planet concern?

Khan

Rundle‐Thiele

2019

J of Philanthropy and Mktg

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“…In response, companies seek to integrate innovative transportation technologies into existing distribution systems. One such innovation emerges from the “sharing economy” class of business models, offering multiple users temporary asset ownership benefits at a reduced cost (Howe ; Lamberton and Rose ; Miller ). One of the most popular models is ridesharing, facilitated by companies such as Über and Lyft, which distribute costs and benefits by connecting independent car owners and passengers via a mobile or computer application.…”

Section: Introductionmentioning

confidence: 99%

Crowdsourcing Last Mile Delivery: Strategic Implications and Future Research Directions

Castillo

Bell

Rose

et al. 2017

J of Business Logistics

154

130

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The rise of e‐commerce over the past 20 years has created an increased need for responsive omnichannel distribution to meet the last mile challenge. Some companies are experimenting with the use of the sharing economy business model to augment distribution strategies. The use of so‐called “Crowdsourced Logistics” (CSL) is becoming more prevalent in practice, but the role in logistics strategy of this new phenomenon has not been thoroughly investigated and understood. Using a contingency theory lens, this research contributes a nascent understanding of how CSL performs in terms of logistics effectiveness by simulating same‐day delivery services from a distribution center to 1,000 customer locations throughout New York City under dynamic market conditions and by comparing the results to those of a traditional dedicated fleet of delivery drivers. The findings are analyzed to suggest how firms may find strategic benefit using CSL. An agenda for future research is provided to explore these strategic implications and to deepen knowledge about the CSL phenomenon.

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“…The limited empirical evidence on car sharing seems to suggest that consumers' motivation to adopt car sharing is primarily driven by self‐interest and utilitarianism (Bardhi & Eckhardt, ; Lamberton & Rose, ). Car sharing provides an economically efficient travel option, and research suggests that consumers associate several functional benefits with car sharing (Duncan, ).…”

Section: Introductionmentioning

confidence: 99%

“…Car sharing provides an economically efficient travel option, and research suggests that consumers associate several functional benefits with car sharing (Duncan, ). Findings also suggest that car sharing is adopted by an increasing consumer base, mainly because it offers access to the desired product at a lower cost, with decreased liability and responsibility (Lamberton & Rose, ).…”

Section: Introductionmentioning

confidence: 99%

Consumers' processing of mindful commercial car sharing

Peterson

Simkins

2019

Bus Strat Env

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Commercial car sharing offers a form of market‐mediated, access‐based consumption with a markedly lower impact on the natural environment than that of car ownership. Consumers adopting such alternative transportation modes are manifesting a marketplace behavior that can be said to be mindful because of the innovative and sustainable nature of car sharing. This study employs behavioral reasoning theory to examine how consumers' value orientations, as well as reasons for and against car sharing, might be used in consumers' processing of mindful commercial car‐sharing adoption. Findings suggest that subjective norms (thoughts of important others for consumers, such as co‐workers) serve an important mediating role for both consumers' value orientations and reasons for car sharing in their relationship with car‐sharing behavior. These results provide marketing researchers important knowledge about green consumption and suggest that practitioners would do well to emphasize the social dimension when marketing environmentally oriented services, such as car sharing.

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When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Cited by 173 publications

References 4 publications

Factors explaining shared clothes consumption in China: Individual benefit or planet concern?

Factors explaining shared clothes consumption in China: Individual benefit or planet concern?

Crowdsourcing Last Mile Delivery: Strategic Implications and Future Research Directions

Consumers' processing of mindful commercial car sharing

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