“…Corporate innovation requires a lot of human, material, and financial resources (Furman et al, 2002; Huang et al, 2019). In the case of limited resources, resources for green innovation may be diverted from other areas of innovation in the enterprise (Barbieri, 2016; Li & Shang, 2022; Popp & Newell, 2012). For example, using a dataset of Italian manufacturing enterprises, Marin (2014) finds that environmental innovation comes at the expense of non‐environmental innovation.…”