When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour

Pristl, Ann-Catrin; Kilian, Sven; Mann, Andreas

doi:10.1002/cb.1890

Cited by 51 publications

(37 citation statements)

References 115 publications

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“…In addition, social norm is also concluded to positively affect sustainable fashion consumption, which is in line with previous research [39,41,42]. Consumers who have environmentally conscious family, friends, and colleagues might feel pressured to engage in pro-environmental behaviour because they receive information that the people around them are doing the same things [13,41].…”

Section: Discussionsupporting

confidence: 86%

“…Social norms are shared beliefs about proper behaviour within a community regarding how we respond to a situation [39]. Injunctive and descriptive social norms are the information about effective behaviour based on the perception of what others do [40].…”

Section: Social Normsmentioning

confidence: 99%

“…Marketers need to understand how to adjust social norms to the specific contexts to motivate sustainable consumption to make products more ethical and environmentally friendly for future generations. Social norms have been shown to positively impact various behavioural domains in sustainable behaviour [39,41,42]. Doran and Larsen [41] found that people were more likely to engage in pro-environmental behaviour when they receive messages, including information indicating that people around them are also doing the same things.…”

Section: Social Normsmentioning

confidence: 99%

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Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour

2022

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The fast fashion market is becoming popular, escalating and aggravating the throwaway culture phenomenon. Thus, it is valuable to understand the factors that influence sustainable fashion consumption and the clothing disposal pattern among young consumers in developing countries like Malaysia. Data were obtained from the online survey of 324 young adults aged 18 to 35 and were analysed using the Partial Least Square using SmartPLS (v.3.3.3i). The findings indicate that personal norms, social norms and environmental awareness were the key influencing factors of sustainable fashion consumption. Consequently, sustainable fashion consumption exhibited a positive and significant relationship towards philanthropic and economic reasons for clothing disposal behaviour. The insights from this study will assist practitioners, green manufacturers, business owners and policy makers in giving a clearer picture of what motivates sustainable fashion consumption and the clothing disposal behaviour of today’s young adults.

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Section: Discussionsupporting

confidence: 86%

Section: Social Normsmentioning

confidence: 99%

Section: Social Normsmentioning

confidence: 99%

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Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour

2022

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“…Accordingly, individual behavioral attitudes and decisions are not only rational judgments based on individual preferences and constraints, but are also influenced by the social environment, social opinion, social norms, group pressure, and other factors ( Ryu and Jang, 2006 ; Cislaghi and Shakya, 2018 ). Social norms influence individual behavioral attitudes and values in several areas, such as pro-environmental behavior ( Farrow et al, 2017 ), age of marriage ( Kenny et al, 2019 ), women’s labor participation ( Codazzi et al, 2018 ), health ( Cislaghi and Shakya, 2018 ) and consumption decisions ( Pristl et al, 2021 ). The individual fertility decision is not only affected by the individual characteristics, but also by the social norms of the reference group, which has recently become a topic of interest for sociologists and demographers.…”

Section: Introductionmentioning

confidence: 99%

Social norms and fertility intentions: Evidence from China

Liang

2022

Front. Psychol.

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China’s low fertility rates are a major concern across all sectors of society. Fertility is a major issue related to economy, society and family development. Based on social norms theory, this paper explores the influence of social norms on individuals’ fertility intentions from two perspectives: spatial proximity and social proximity. Using data from the China Family Panel Studies, we found that individual’s fertility intentions were influenced by social norms; both neighborhood social norms and group social norms had significant effects. The role of social norms in shaping individual fertility intentions varied by gender, hukou, and life course; specifically, men, rural residents, and married individuals were more significantly influenced by social norms. This study improves the theoretical framework of fertility decision making by arguing that in addition to macro and individual factors, social norms have a very important influence on fertility intentions. Our findings suggest that reshaping social norms regarding fertility is essential to enhance fertility rates in China.

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“…Second, we only measured four indicators as the dependent variable and mediating measures, and we only approached this from one level of internal attribution and one level of social ethics. More levels or dimensions of internal factors should be used to explore the impacts on environmental maintenance behavior, such as guilt [ 91 ], personal regulatory focus [ 92 ], behavioral moral judgment [ 93 ], environmental hygiene literacy [ 94 ], social norms [ 95 ], cultural differences [ 96 ], and many other factors, which should be explored in a single or mixed mode.…”

Section: Discussionmentioning

confidence: 99%

The Construction of Image Reference Points and Text Appeals Information Tailoring in Promoting Diners’ Public Environment Maintenance Behavior Intention

Zhu

Wang

Liu

et al. 2022

IJERPH

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The environmental maintenance of public dining spaces significantly impacts urban construction’s sustainable and healthy development. This paper studied the influence of image–text information tailoring relationships on behavioral intentions to promote public dining space environment maintenance. We used a two-factor between-subject experimental design, two (image reference points: self vs. others) × two (text appeals: feasibility vs. desirability). We also examined the mediating roles of environmental maintenance attitudes and environmental responsibility perceptions as regards pro-environmental behavioral intentions. The research results showed the following: (1) Among the four image–text information construction methods, the other’s image reference point with the desirability text appeal promotes the diners’ pro-environmental behavioral intention with optimal effectiveness; and (2) Environmental maintenance attitudes and environmental responsibility perceptions play mediating roles in promoting diners’ intention to maintain environmental behavior in the image–text combined information presentation. Environmental responsibility perceptions cannot be mediated alone and must be progressively mediated with environmental maintenance attitudes.

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When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour

Cited by 51 publications

References 115 publications

Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour

Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour

Social norms and fertility intentions: Evidence from China

The Construction of Image Reference Points and Text Appeals Information Tailoring in Promoting Diners’ Public Environment Maintenance Behavior Intention

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