“…We encourage other researchers to use this overview as a repository for further research on the evolution of technology diffusion. Henderson and Cockburn (1996), Pakes and Griliches (1980), Johnson and Popp (2003), Trajtenberg (1990), Ahuja and Katila (2001), Dushnitsky and Lenox (2005), , Joshi andNerkar (2011), Wang and Success with product innovations, i.e., share of sales from products new to the market or alternatively share of sales from products new to the firm. Cockburn et al (2010) Number of patents that led to new product, e.g., for a new drug launch in the pharmaceutical industry.…”