2019
DOI: 10.1108/ccsm-11-2018-0193 View full text |Buy / Rent full text
|
|

Abstract: Purpose The purpose of this paper is to test the replicability of Hofstede’s value-based dimensions – masculinity–femininity (MAS–FEM) and individualism–collectivism (IDV–COLL) – in the field of consumer behavior, and to compare cultural prioritizations with respect to disposable income budgets across the world. Design/methodology/approach The authors asked 51,529 probabilistically selected respondents in 52 countries (50 nationally representative consumer panels and community samples from another two countr… Show more

Help me understand this report

Search citation statements

Order By: Relevance
Select...
0
6
0

Publication Types

Select...

Relationship

0
0

Authors

Journals