2006
DOI: 10.1111/j.1467-6419.2006.00255.x
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What's in a Sign ? Trademark Law and Economic Theory

Abstract: The aim of this paper is to summarize the extant theory as it relates to the economics of trademark, and to give some suggestions for further research with reference to distinct streams of literature. The proposed line of study inevitably looks at the complex relationship between signs and economics.Trademark is a sign introduced to remedy a market failure. It facilitates purchase decisions by indicating the provenance of the goods, so that consumers can identify specific quality attributes deriving from their… Show more

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Cited by 75 publications
(40 citation statements)
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“… But property rights also include copyrights (see Towse, 2006; Liebowitz and Watt, 2006), and trademarks (see Ramello, 2006). …”
mentioning
confidence: 99%
“… But property rights also include copyrights (see Towse, 2006; Liebowitz and Watt, 2006), and trademarks (see Ramello, 2006). …”
mentioning
confidence: 99%
“…The behaviour of individuals, companies and countries that expropriate such economic benefits can be seen as rent‐seeking if indigenous knowledge is assumed to constitute a public good, or even worse, as free‐riders, if indigenous knowledge is seen as indigenous property. Rent‐seeking behaviour can also be associated with trademarks (see the paper by Ramello (2006) in this issue) or places of origin, but the need for a change is even greater when the rent‐seeking or free‐riding is done on the backs of the most unprivileged and disadvantaged parts of humanity.…”
Section: The Current Patent Law Approachmentioning
confidence: 99%
“…In this context, trademarks can help address possible market failures through two mechanisms (see Economides, ): first, by signalling the origin of the good, trademarks help reduce transaction costs, including the consumers' search costs; second, trademarks provide producers with incentives to invest in the quality of their products in order to maintain the informational value of the brand (Milgrom & Roberts, ). In short, trademarks help promote market efficiency and market power while reducing rent‐seeking behaviour (Ramello, ), information asymmetry (Economides, ) and search costs (Landes & Posner, ). Baroncelli, Fink, and Javorcik () have provided very good stylised facts on the global distribution of trademarks.…”
Section: Introductionmentioning
confidence: 99%