“…The Ottawa Charter for Health Promotion, sub-titled "The Move Towards a New Public Health," has been identified as an influential and guiding document and tool (IUHPE and CCHPR 2008;Baum and Sanders 2011) responsible for laying a foundation for health promotion theory and practice (IUHPE and CCHPR 2008;Nutbeam 2008) and broadening its outcomes beyond the absence of disease (Laverack and Mohammadi 2011). Since its inception at the First International WHO Conference on Health promotion in Ottawa, Canada, in November 1986, it has sparked the conceptualization, development, discourse, and integration of health promotion while inspiring professionals, politicians, and citizens worldwide (Dooris 2013), giving health promoters a sense of identity (Pettersson 2011) and taking on a 'Holy Grail' status (McPhail-Bell, Fredericks and Brough 2013).…”