2012
DOI: 10.1108/13555851211259089
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What makes sales in Chinese shampoo industry?

Abstract: Purpose -The paper aims to find the functional relationship among 14 shampoo brands' price, quality, marketing expense and sales in the Chinese shampoo industry. Also studied is which one, among these factors, is the more important. Design/methodology/approach -By using data envelopment analysis models, the authors propose to maximize the sale allocating efficiency scores to satisfy the hypothesis that the shampoo market is efficient, and then, the sales functions, linear and exponential, can be determined and… Show more

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Cited by 2 publications
(1 citation statement)
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“…Based on Yang et al (2012), this research makes some assumptions that DMUs ( j =1, …, J ) denote the suppliers, each DMU has i inputs ( i =1, …, I ) and r outputs ( r =1, …, R ). Thus, x ij represents i th input and y rj represents r th output of DMUs respectively.…”
Section: Methodsmentioning
confidence: 99%
“…Based on Yang et al (2012), this research makes some assumptions that DMUs ( j =1, …, J ) denote the suppliers, each DMU has i inputs ( i =1, …, I ) and r outputs ( r =1, …, R ). Thus, x ij represents i th input and y rj represents r th output of DMUs respectively.…”
Section: Methodsmentioning
confidence: 99%