What Makes People Hot? Applying the Situational Theory of Problem Solving to Hot-Issue Publics

Attempt to Solving Situational Problem of Alumni Employability

“…Grunig (1976) also defines it as "the perception of" people who come to have a certain level of involvement. Krugman (1997) in Kim andGrunig 2011 andKim et. al 2012 defines the level of involvement as the extent to which a person connects himself with the problem or the extent and nature of a person's communicative action influenced by the participation of a clear relationship with the troubled state.…”

“…In a study of large landowners and farmers in Colombia, Grunig (1971) finds that people have little need to communicate in situations where there are barriers preventing people from making choices" (Grunig, 1997). Identification of constraints discourage communication behavior such as searching and processing information, even if the presenter has a high identification of the problem and or the level of involvement realize (Ramanadhan & Viswanath, 2006) in (Kim & Grunig 2011;Kim et al 2012).…”

“…They will try to adapt to the situation and increase the breadth of the information used to build the solution. Therefore, the more effort put in solving problem, the more likely a person will engage in the transmission of information during the early phases of problem solving (Kim Grunig & Ni, 2010;Kim & Grunig 2011;Kim, Ni, Kim, & Kim, 2012).…”

“…Identification of the problem is the main driver but not the sole cause of cognitive communications and activities in the troubled state. Lovelock and Weinberg (1984) in Kim and Grunig (2011) and Kim et al (2012) define engagement as the level of interest or concern. Grunig (1976) also defines it as "the perception of" people who come to have a certain level of involvement.…”

The Integration of Domains: Multidisciplinary Approaches to Strategic Communication Campaigns

“…One well-researched perspective is offered by the situational theory of problem solving (Kim & Grunig, 2011;Kim, Ni, Kim, & Kim, 2012), an extended and generalized version of the situational theory of publics introduced by Grunig and Hunt (1984). The situational theory of problem solving posits that communicative action in problem solving is dependent on problem recognition, constraint recognition, involvement recognition, referent criterion, and situational motivation in problem solving.…”