“…However, effects may vary as a function of behaviours targeted, individual characteristics and intervention conditions. To date, the use of implementation intentions has a significantly larger effect for individuals with higher than lower motivation to perform goal-directed behaviour (Hagger & Luszczynska, 2014;Prestwich et al, 2014), for individuals lower compared to higher in impulsivity (Churchill & Jessop, 2010;Churchill & Jessop, 2011;Hagger & Luszczynska, 2014), for healthy than unhealthy behaviours (Carrero et al, 2019), and for single and specific if-then plans than multiple and complex plans (Carrero et al, 2019;Forcano et al, 2018). Thus, evidence on moderating factors clearly shows that 'healthy' and 'simple' implementation intentions seem to work best among 'highly motivated' individuals, similar to goal priming.…”