What is inside the mind of teenagers on Instagram

Rakhmawati, Nur Aini; Valianta, Tetha; Hafidz, Irmasari; Pratama, Azmi; Ridwandono, Doddy; Annisa, Lolanda Hamim

doi:10.1504/ijbis.2021.115364

Cited by 2 publications

(2 citation statements)

References 26 publications

(32 reference statements)

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“…The findings do not support other studies' findings that perceived usefulness influences repurchase intention in a favorable and significant way [24]. The findings of this study are consistent with those of [27]. They claimed that the intention to use online banking services is unaffected by perceived usefulness.…”

Section: Analysis Of Inner Models (Structural Models)contrasting

confidence: 99%

Consumers’ behavior analysis of vegetable e-commerce using the Technology Acceptance Model (TAM) approach in Jabodetabek

Pitaloka

Perwita²,

Saptana³

2022

E3S Web Conf.

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Vegetable e-commerce is a vegetable shopping tool that provides convenience and comfort, especially during the COVID-19 pandemic. People do not need to leave their homes to meet their needs so they can avoid exposure to the Covid-19 virus. This study aims to determine the behavior of using e-commerce vegetables in Jabodetabek through perceived ease of use, perceived usefulness, and attitudes, formulate managerial implications and marketing strategies to increase consumers repurchase intentions. This study uses the Technology Acceptance Model (TAM) approach and the Structural Equation Modeling (SEM) test with LISREL. The results showed that perceived usefulness and attitude were significantly influenced by perceived ease of use; perceived benefits have no significant effect on repurchase intention, but perceived benefits have a significant effect on attitudes; and consumers' intention to make repeat purchases are directly influenced by attitudes. The managerial implication that vegetable entrepreneurs can do is to continue implementing strategies that can increase positive attitudes toward consumers so that vegetable e-commerce is easier to use and provides benefits according to consumer expectations. The 4C approach (co-creation, currency, communal activation, and conversation) can be applied to develop positive consumer attitudes.

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Section: Analysis Of Inner Models (Structural Models)contrasting

confidence: 99%

Consumers’ behavior analysis of vegetable e-commerce using the Technology Acceptance Model (TAM) approach in Jabodetabek

Pitaloka

Perwita²,

Saptana³

2022

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

“…As for the employment variable, this study shows that the majority of respondents are students and private employees. Previous research stated that Instagram users are dominated by young people such as teenagers and students [32]. Several factors drive young consumers to use Instagram; one of them is the feature that allows users to snap and edit photos, as well as connect with an online photo-sharing community across various social media such as Facebook and Twitter.…”

Section: Demographic Of Respondentmentioning

confidence: 99%

Effect of Instagram promotion on consumer purchase intention: evidence from Indonesian traditional food of bakpia

et al. 2022

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Social media promotion is one of the current trends used to attract buyers, along with the massive use of information technology. One of them is using Instagram in promotional activities for traditional Indonesian food of Bakpia. This study aims to determine the effect of promotion through Instagram on consumer purchase intention of Bakpia. The study used descriptive method and multiple linear regression analysis. Four hundred respondents participated in this study through an online Google form survey. The results showed that promotional activities using Instagram were in good perception among consumers. Furthermore, based on the multiple regression analysis, the variable of context, communication, collaboration, and connection on Instagram promotion were statistically significant positive effect on purchase intention of bakpia consumers.

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What is inside the mind of teenagers on Instagram

Cited by 2 publications

References 26 publications

Consumers’ behavior analysis of vegetable e-commerce using the Technology Acceptance Model (TAM) approach in Jabodetabek

Consumers’ behavior analysis of vegetable e-commerce using the Technology Acceptance Model (TAM) approach in Jabodetabek

Effect of Instagram promotion on consumer purchase intention: evidence from Indonesian traditional food of bakpia

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