What If the Wolf Wasn’t Really the Big Bad in All Those Fairy Tales but Was Just Misunderstood?: Techniques for Maintaining Narrative Rationality While Altering Stock Stories that Are Harmful to Your Client's Case

Don't judge a book by its author: Central and peripheral processing in narrative persuasion

“…Consumers writing product reviews often spontaneously use a narrative format when attempting to persuade fellow shoppers either to use or avoid a particular product (Hamby, Daniloski, & Brinberg, 2015). Lawyers deliberately evoke cultural narratives in the courtroom when trying to persuade jurors to have empathy for defendants; logically sound narratives are far more likely to induce jurors to agree with the lawyer's side on a particular issue (Sheppard, 2011). Advertisements also use individual customers' anecdotes about experiences with a product as persuasive communication in order to influence readers' opinions through use of typical cases to generate empathy for a cause (Escalas, 2007).…”