What, how and when? Exploring the influence of firm-generated content on popularity in a tourism destination context

Ortega, Blanca Hernández; Martín, Héctor San; Herrero, Ángel; Franco, José Luis

doi:10.1016/j.jdmm.2020.100504

Cited by 15 publications

(13 citation statements)

References 111 publications

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“…We expect a similar effect on customer engagement, as the information delivered by the smart speaker aims to develop attention and affection, and trigger an interaction with the smart speaker (Hollebeek et al, 2014(Hollebeek et al, , 2019. However, the elaborateness of the information generated by firms does not produce a positive effect on customers if it is too short or too long (Hernández-Ortega et al, 2020). Therefore, we expect that this will occur at a declining rate, even possibly reaching a saturation point (Kim et al, 2001).…”

Section: Introductionmentioning

confidence: 95%

Smart Speaker Recommendations: Impact of Gender Congruence and Amount of Information on Users' Engagement and Choice

et al. 2021

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The relevance of smart speakers is steadily increasing, allowing users perform several daily tasks. From a commercial perspective, smart speakers also provide recommendations of products and services that may influence the consumer decision-making process. However, previous studies have mainly focused on the adoption of smart speakers, but there is a lack of proper guidelines that help design the way these devices should offer their consumption recommendations. Based on a stimulus-organism-response approach, we analyze how two features of smart speakers' recommendations (the gender congruence between the customer and the speaker, and the length of the message) influence on the effectiveness of such recommendations (i.e., visiting intentions) through its impact on user engagement and attitude. Data was collected from a sample of undergrad students in Spain using an experiment design that focused on a restaurant recommendation, and analyzed using partial least squares. On the one hand, our results suggests that gender congruence generates user engagement with the smart speaker. On the other hand, message length is positively related to attitudes towards the restaurant, at a declining rate. In addition, while better attitudes lead to higher visiting intentions, the influence of engagement on visiting intentions is partially mediated via attitudes. Thus, our findings contribute to understand the antecedents of users' engagement with smart speakers, as well as its impact on the customers' willingness to follow smart speakers' recommendations, constituting a base to analyze the impact of artificial intelligence solutions aimed to smooth the transitions of a customer through the stages of purchase process.

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Section: Introductionmentioning

confidence: 95%

Smart Speaker Recommendations: Impact of Gender Congruence and Amount of Information on Users' Engagement and Choice

et al. 2021

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“…In the context of tourism, searching social media is an important step during the trip planning process to reduce the perceived risks associated with the intangibility of services (Hern andez-Ortega et al, 2020). Although most research does not distinguish between content generated by product or service brands and is referred to indistinctly as FGC, the hotel experience includes dimensions such as location, ambience, staff and interactions among guests (Khan and Rahman, 2017).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…The present study offers several contributions to the literature on hospitality research by illuminating the role of HGC on social media, a topic that has generated great interest from professionals in recent years but has been analyzed very little in the field of tourism research (Hern andez-Ortega et al, 2020).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

The influential role of hotel-generated content on social media

Veloso

Suárez

2023

JHTT

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Purpose This study aims to determine how hotel-generated content (HGC) on official social media accounts influences booking intention by considering the mediating role of three key constructs: user evaluations of the perceived quality of information, engagement and brand attitude. Design/methodology/approach A total of 834 valid online questionnaires were collected to empirically test the measurement and structural model using a partial least square path modeling approach. Findings Although HGC does not have a direct effect on booking intention, this construct has a positive influence on both the perceived quality of information and engagement, which in turn positively influence booking intention. In addition, greater engagement generates a positive attitude, which increases booking intention. Originality/value This study represents a new step in understanding the influence of HGC on tourist behavior by extending research on guests’ decision-making processes and empirically demonstrating the chain of related influences that begins with HGC to promote booking intention.

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“…Mariani et al (2018) found interaction between marketers and travelers drive travelers' intention to expend cognitive efforts to explore DBC information. Hernández‐Ortega et al (2020) confirmed marketer‐initiated content via DBC could drive travelers' intention to analyze and understand the destination‐related information. Thus, tourism marketers that encourage travelers to share their ideas via DBCs are likely to see benefits.…”

Section: Conceptual Background and Hypotheses Developmentmentioning

confidence: 99%

Driving destination brand engagement: The role of traveler participation

Cheung

Leung

Taheri

et al. 2023

Journal of Tourism Research

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This paper explores the importance of two forms of interactions, namely marketer–traveler interaction and traveler–traveler interaction in driving destination brand engagement (DBE) dimensions, and their effect on travelers' short‐term and long‐term behavioral intentions based on impulse buying and external search behavior. Using multi‐group analysis, the impact of DBE dimensions on external search behavior and impulse buying across Generation‐Z travelers (aged between 18 and 25) and Generation‐Y travelers (aged between 26 and 40) was also explored. The results provide meaningful implications for tourism marketers to drive relationships between travelers and destinations on digital tourism platforms.

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What, how and when? Exploring the influence of firm-generated content on popularity in a tourism destination context

Cited by 15 publications

References 111 publications

Smart Speaker Recommendations: Impact of Gender Congruence and Amount of Information on Users' Engagement and Choice

Smart Speaker Recommendations: Impact of Gender Congruence and Amount of Information on Users' Engagement and Choice

The influential role of hotel-generated content on social media

Driving destination brand engagement: The role of traveler participation

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