The influential role of hotel-generated content on social media

Abstract

Purpose This study aims to determine how hotel-generated content (HGC) on official social media accounts influences booking intention by considering the mediating role of three key constructs: user evaluations of the perceived quality of information, engagement and brand attitude. Design/methodology/approach A total of 834 valid online questionnaires were collected to empirically test the measurement and structural model using a partial least square path modeling approach. Findings Although HGC does not have a direct effect on booking intention, this construct has a positive influence on both the perceived quality of information and engagement, which in turn positively influence booking intention. In addition, greater engagement generates a positive attitude, which increases booking intention. Originality/value This study represents a new step in understanding the influence of HGC on tourist behavior by extending research on guests’ decision-making processes and empirically demonstrating the chain of related influences that begins with HGC to promote booking intention.

Influence of social media communication on consumer purchase decisions: do luxury hotels value perceived brand authenticity, prestige, and familiarity?

“…Communication on social media originates from the firm is known as firm-generated content (FGC) (Poulis et al, 2019), while communication from consumers is called consumer-generated content (CGC) (Santiago et al, 2022). The literature on social media communications (FGC and CGC) is limited (Veloso and Gomez-Suarez, 2023), particularly in luxury hotels.…”

“…, 2022). The literature on social media communications (FGC and CGC) is limited (Veloso and Gomez-Suarez, 2023), particularly in luxury hotels.…”

An analysis of apartment listings in best destinations on an OTA: Thailand versus Japan

“…Accurate information should be provided by property owners (Li and Netessine, 2020;Sthapit and Bjo ¨rk, 2022). Firm-generated content (FGC) represents providers' communication strategies, but it has received relatively little attention (Veloso and Gomez-Suarez, 2023). Only a few studies by Veloso and Gomez-Suarez (2023), Chaw and Tang (2019), Chubchuwong (2021) and Sann and Lai (2021) delve into FGC in tourism, but none of them has investigated detailed apartment information.…”