What Have MBAs Done for Us Lately?

Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool

“…Scholars have long examined the divide between marketing education and marketplace requirements (Arora & Stoner, 1992; Barr & McNeilly, 2002; Eberhardt, Moser, & McGee, 1997; Floyd & Gordon, 1998; Gray, Ottesen, Bell, Chapman, & Whiten, 2007; Gray, Peltier, & Schibrowsky, 2012; Hahs, 1999; Harrigan & Hulbert, 2011; Kelley & Gaedeke, 1990; O’Brien & Deans, 1995; Walker et al, 2009; Weyant & Gardner, 2011), yet this area of study still requires further research in the current marketing domain. As Finch et al (2013) conclude, there is a gap between curriculum development and the practical needs of the marketplace.…”

The Future of Marketing Education

“…The Association to Advance Collegiate Schools of Business (2002,2006) argues that an essential goal of business education Harrigan and Hulbert (2011), Spotts, Lambert, and Joyce (1998), Wilson and Darly (1982), Wymbs Ursic and Hegestonr (1985), Hafer and Hoth (1981), Kelley and Bridges (2005), Nabi (1999), Davis and Miller (1996), Deutschman (1991), Eberhardt and Moser (1997), Hahs (1999), Gaedeke (1990), Sundstom, De Meuse, andFutrell (1990), Kaplan, Piskin, and Bol (2010), Gaedeke (1990), Lamb et al (1995), Pefanis and Harich (2010), Young and Murphy (2003), Blackwell (1981) is a need to maintain relevancy to the practitioners it serves. This view is supported by marketing scholars as well.…”

Voices of experience: Renewing higher education with alumni studies

“…Participants in this research highly rated the programme's emphasis on teamwork; on preparing students to think in real life situations and to function in multiple national and cultural settings. These valued programme characteristics represent some of the changes made by other leading business schools in response to criticisms of the traditional MBA curriculum (Hahs 1999).…”

“…Others observed the need for reform in traditional MBA programmes to achieve the following objectives: to improve the preparation of students for a global economy; to give students more experience in learning to deal with people; and to produce students who can use the theory they learn in real world situations (Lataif et al 1992). Some changes made by leading business schools in response to such criticism include: increased use of computers; more emphasis on teamwork; expanded focus on preparing students for a global economy; and more partnerships with business to give students real-life experiences Downloaded by [Erciyes University] at 04:04 26 December 2014 and an opportunity to learn what businesses consider as essential to success (Hahs 1999).…”