“…Evidence suggests that tourism companies are particularly dependent on external sources of knowledge when compared to companies in other sectors (Thomas & Wood, 2014;Tsai, 2022). Therefore, the capacity to absorb knowledge can be crucial in the process of acquiring new knowledge (Hurtado-Palomino, Gala-Velásquez & Ccorisapra-Quintana, 2022) and consequently generate innovation (Pikkemaat, Peters & Bichler, 2019), and improve performance (Al-Shami et al, 2021;Hossain et al, 2021;Li et al, 2022). Thus, we understand that innovation plays a role in the daily activities of service providers in the tourism sector, influencing their organizational practices and business environment, even in strictly regional settings, such as small hotels or accommodations located away from major urban centers (Bessant & Tidd, 2009;Bezerra et al, 2016;Sacramento & Teixeira, 2019).…”