What factors drive the purchase of paid online courses? A systematic literature review

Ma, Lan; Sharif, Saeed Pahlevan; Khong, Kok Wei

doi:10.1080/08841241.2022.2101172

Cited by 7 publications

(7 citation statements)

References 83 publications

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“…, 2022), as evidenced in past reviews (Lim and Rasul, 2022; Lim et al. , 2021; Ma et al. , 2022; Pahlevan-Sharif et al.…”

Section: Methodsmentioning

confidence: 72%

“…To do so, this study adopts the PRISMA protocol (Figure 1), which consists of four stages: identification, screening, eligibility and inclusion (Moher et al, 2009). Using a review protocol such as PRISMA has been encouraged by review guides because it provides a systematic and transparent way for reviewing and reporting the state of a field (Kraus et al, 2022;, as evidenced in past reviews (Lim and Rasul, 2022;Lim et al, 2021;Ma et al, 2022;Pahlevan-Sharif et al, 2019).…”

Section: Methodsmentioning

confidence: 99%

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Young adults' financial well-being: current insights and future directions

She

Waheed

Lim

et al. 2022

IJBM

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PurposeFinancial well-being among young adults is an emerging and important field of research. This study aims to shed light on the current insights and future directions for young adults’ financial well-being research.Design/methodology/approachA systematic review was performed using (1) the Preferred Reporting Items for Systematic Reviews and Meta-Analyses protocol to curate the corpus and (2) the bibliometric-content analysis technique to review that corpus on young adults’ financial well-being research.FindingsYoung adults’ financial well-being is influenced by contextual factors such as changes in macroeconomic environment, market factors, technological advancement and financial social comparisons, as well as personal factors such as sociodemographics, personality traits and values, skills and attitudes, financial practices, financial socialization, lifestyles and early life experiences, and subjective financial situation and mental health. Noteworthily, interest in this field is growing with a plethora of journals, countries, authors, theories, methods and measures.Research limitations/implicationsSeveral noteworthy gaps exist in the literature on young adults’ financial well-being, which include the lack of international collaboration, the lack of interventions to improve young adults’ financial well-being, the limited range of theoretical lenses, the limited consensus on measuring young adults’ financial well-being, the limited understanding of contextual factors, and the inconsistencies between personal factors and young adults’ financial well-being. Potential ways forward are proposed to address these gaps.Originality/valueThis review contributes to a seminal synthesis of young adults’ financial well-being research, providing both retrospective insights and prospective ways forward.

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“…, 2022), as evidenced in past reviews (Lim and Rasul, 2022; Lim et al. , 2021; Ma et al. , 2022; Pahlevan-Sharif et al.…”

Section: Methodsmentioning

confidence: 72%

Section: Methodsmentioning

confidence: 99%

Young adults' financial well-being: current insights and future directions

She

Waheed

Lim

et al. 2022

IJBM

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“…recommend the course) is essential for a commercial platform to generate stable profits to sustain its long-term development (Zeithaml et al, 1996). Expectedly, a growing body of research examining the monetization of MOOCs has been observed (Veletsianos and Shepherdson, 2016;Ma et al, 2022). As shown in Table 1, past studies suggest that MOOC consumers' behavioral intentions are primarily affected by three quality dimensions (Ma et al, 2022): course content quality(CCQ) (Albelbisi, 2020), platform quality(PQ) (Zhou et al, 2022), and instructor quality(IQ) (Chen et al, 2021).…”

Section: Literature Review 21 Paid Moocs and The Quality Factorsmentioning

confidence: 99%

“…Expectedly, a growing body of research examining the monetization of MOOCs has been observed (Veletsianos and Shepherdson, 2016;Ma et al, 2022). As shown in Table 1, past studies suggest that MOOC consumers' behavioral intentions are primarily affected by three quality dimensions (Ma et al, 2022): course content quality(CCQ) (Albelbisi, 2020), platform quality(PQ) (Zhou et al, 2022), and instructor quality(IQ) (Chen et al, 2021). However, these three quality dimensions are often used in the isolation (Zhou et al, 2022).…”

Section: Literature Review 21 Paid Moocs and The Quality Factorsmentioning

confidence: 99%

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Investigating the relationships between MOOC consumers' perceived quality, emotional experiences, and intention to recommend: an NLP-based approach

Sharif

Ray

et al. 2022

OIR

Self Cite

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PurposeThe paper aims to explore and examine the factors that influence the post-consumption behavioral intentions of education consumers with the help of online reviews from a Massive Open Online Course (MOOC) platform in the knowledge payment context.Design/methodology/approachThe paper adopted a novel mixed-method approach based on natural language processing (NLP) techniques. Variables were identified using topic modeling drawing upon 14,585 online reviews from a global commercial MOOC platform (Udemy.com). The relationships among identified factors, such as perceived quality dimensions, consumption emotions, and intention to recommend, were then tested from a cognition-affect-behavior (CAB) perspective using partial least squares structural equation modeling (PLS-SEM).FindingsResults indicate that course content quality, instructor quality, and platform quality are strong predictors of consumers' emotions and intention to recommend. Interestingly, course content quality displays a positive effect on invoking negative emotions in the MOOC context. Additionally, positive emotions mediate the relationships between three perceived qualities and the intention to recommend.Originality/valueLimited research has been conducted regarding MOOC consumers' post-consumption intentions in the knowledge payment context. Findings of this study address the limited literature on MOOC qualities and consumer post-consumption behaviors, which contribute to a comprehensive understanding of MOOC learners' experiences at a meso-level for future paid-MOOC creators.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2021-0482/

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