What drives willingness to purchase and stated buying behavior toward organic food? A Stimulus–Organism–Behavior–Consequence (SOBC) perspective

Talwar, Shalini; Jabeen, Fauzia; Tandon, Anushree; Sakashita, Mototaka; Dhir, Amandeep

doi:10.1016/j.jclepro.2021.125882

Cited by 143 publications

(106 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Realising the importance of this reciprocal nature, several studies have thus used the SOBC framework in various contexts to gain a deeper understanding of target behaviours. For example, Talwar, Jabeen, et al (2021) used the SOBC paradigm to examine buying behaviour towards organic food, while Yuan et al (2017) used the SOBC model to understand consumers' engagement with new media. Given its application in other pro‐environmental contexts and its ability to factor in a wider range of influences on behaviour and conceptualise its consequences, we contend that SOBC is a suitable theoretical lens for our study.…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan

Dhir

Talwar²,

Sadiq

et al. 2021

Bus Strat Env

Self Cite

View full text Add to dashboard Cite

The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour gap’, which marketers must seek to reduce to increase sales of their products. The current study thus seeks to identify the drivers of green apparel purchase behaviour that may potentially mitigate this gap. The proposed conceptual model is grounded in the Stimulus–Organism–Behaviour–Consequence (SOBC) paradigm and is tested through an analysis of cross‐sectional data collected from 387 green apparel product consumers in Japan who were sourced through Macromill Inc. The findings suggest that optimism as the stimulus is positively associated with labelling satisfaction and labelling desire, which, in turn, are positively associated with purchase intentions, representing behaviour. Furthermore, purchase intentions are positively associated with shopping routine and fully mediate the association between shopping routine and buying behaviour. The study provides interesting strategic inputs for green apparel marketers and retailers.

show abstract

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan

Dhir

Talwar²,

Sadiq

et al. 2021

Bus Strat Env

Self Cite

View full text Add to dashboard Cite

show abstract

“…For three years, the market has been growing at a rate of about 10%. Thus, the average Polish and Hungarian consumer spends around EUR 8 per year on eco-products [3][4][5][6][7]. This is also confirmed by research, including Danner and Menapac [8], Boizot-Szantai [9], and Dash and Dash [10], among others.…”

Section: Introductionmentioning

confidence: 73%

Contemporary Challenges to the Organic Farming: A Polish and Hungarian Case Study

2021

View full text Add to dashboard Cite

From year to year, there is an increasing demand for agricultural produce from certified organic farms. However, Poland and Hungary’s demand for this product is almost twenty times smaller than in Western European countries. The greater the demand by consumers for organic farming products, the more agricultural producers decide to switch from conventional farming to organic farming, and this farming is more environmentally friendly because it uses energy and natural resources responsibly, maintains biodiversity, maintains regional ecological balance, improves soil food, and maintains good water quality. This research aimed to compare the motives and barriers to running organic farms in Poland and Hungary, and the challenges farmers must face to undertake the trouble of running an organic farm. The research was carried out among 400 Polish and 400 Hungarian farmers running organic farms. For statistical calculations, discriminant analysis, as well as single-base and chain indices, were used. The main barriers for establishing organic farms: the necessity to adapt one’s farm to the EU requirements, using only natural fertilizers, low yields, the lack of proper advice, and a high degree of bureaucracy. Therefore, for organic farming to develop, further education is needed, both for farmers and consumers. An important aspect is improving the quality of the regulations and simplifying the administrative burden related to organic farming.

show abstract

“…The internal state of individual consumers is driven by values such as open moral self-identity. The results show that the purchase behavior results from the conversion of the purchase intention as a behavioral response (Talwar et al, 2021). Purchases advertised due to intentions driven by internal consumer factors, such as openness and moral selfidentification.…”

Section: Literature Reviewmentioning

confidence: 90%

Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users

Putri

Suarly

Alaric

et al. 2021

EMBM

View full text Add to dashboard Cite

This study investigates the effects of brand image on customer trust and perceived value, as well as its influence on the purchase intention of Realme smartphones in Indonesia. The model for this study indicates the effects of brand image on purchase intention, which is mediated by customer trust and customer perceived value. The data sample was collected from 265 respondents using non-probability sampling techniques with the purposive sampling method through online surveys. The use of PLS-SEM methodology by SmartPLS analyzed the result showing the significance of customer trust and customer perceived value on affecting purchase intention, whereby brand image has a significant and positive impact on customer trust and customer perceived value in Realme smartphones, from the high-cost smartphone brand users perspectives. Based on prior research, we apply a theory from a new angle by examining brand image influence on consumer trust and customer perceived value, as well as its impact on purchase intention in Realme smartphones as observed by users of well-known smartphone brands. Keywords: Brand Image, Customer Trust, Customer Perceived Value, Purchase Intention, Smartphone.

show abstract

What drives willingness to purchase and stated buying behavior toward organic food? A Stimulus–Organism–Behavior–Consequence (SOBC) perspective

Cited by 143 publications

References 40 publications

Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan

Green apparel buying behaviour: A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability‐oriented consumption in Japan

Contemporary Challenges to the Organic Farming: A Polish and Hungarian Case Study

Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users

Contact Info

Product

Resources

About