What Drives Online Repurchase Intention? A Replication of the Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms

Diegmann, Phil; Dogan, Can; Brandt, Martin; Basten, Dirk; Rosenkranz, Christoph

doi:10.17705/1atrr.00029

Cited by 5 publications

(6 citation statements)

References 36 publications

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“…Dong and Wang (2018), researching the formation process of social ties in an online social commerce environment, proved that PEEIM has a positive moderating effect on the formation process of strong social ties and helps to increase buyers' repurchase intentions. Diegmann et al (2018), analysing the changes in online shopping behaviour based on the research of Fang et al (2014), reveal that PEEIM does not play a moderating role in the relationships between satisfaction, trust and repurchase intention. Meanwhile, their research helps us improve our understanding of the mechanism and to clarify the role of the mechanism in the online shopping context.…”

Section: Theoretical Backgroundmentioning

confidence: 96%

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Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation

Han

2020

ITP

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PurposeE-commerce poverty alleviation (EPA) is an innovative poverty alleviation model in China. The institutional mechanisms of the e-commerce platform improve the effect of EPA and exert online shopping purchase power in rural China. From a socio-technical perspective, this paper used adoption readiness of farmers and perceived risk to construct an integrated model to discern the effect of enhanced e-commerce institutional mechanisms on farmers' online shopping intention in the context of EPA.Design/methodology/approachThe survey included 832 valid samples from rural farmers in Shanxi province. This study analyses using structural equation modelling (SEM) and bootstrap methods used to empirically test the model.FindingsFindings suggest that enhanced e-commerce institutional mechanisms have significant direct and indirect positive impacts on farmers' online shopping intention; adoption readiness and perceived risk play partial mediation roles in determining the relationship between farmers' online shopping intention and enhanced e-commerce institutional mechanisms; and the indirect mediation effect of adoption readiness is greater than that of perceived risk.Research limitations/implicationsAlthough the proposed model was supported in the questionnaire survey, the investigation method was not completely excluded. Future research can combine the method of panel data and apply the framework to other e-commerce platforms, as well as to other cultural settings.Practical implicationsThe study suggests that enhanced e-commerce institutional mechanisms that are based on the needs of farmers from poverty-stricken areas change the shopping habits of farmers. Moreover, enhanced e-commerce institutional mechanisms should allow farmers' perceived adoption readiness to play its promoting role and reduce the impeding role of perceived risk. The results of this study are conducive to the intensive implementation of the ‘Three Rural Issues’ strategy in China.Originality/valueA new model to generate a two-factor mediation effect model by integrating the perceived effectiveness of enhanced e-commerce institutional mechanisms with farmers, farmers' adoption readiness, perceived risk and online shopping intention. The study explored the relationship between enhanced e-commerce institutional mechanisms and farmers' online shopping intention, bridging the gap in related empirical studies. Besides, this study first proposed farmers' adoption readiness and clarifies the mediating role of farmers' adoption readiness and perceived risk, which highlights the previously unnoticed role of farmers' adoption readiness.

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Section: Theoretical Backgroundmentioning

confidence: 96%

“…Very few studies have focused on the mediation relationship. Diegmann et al (2018) help clarify the role of such mechanism in the online shopping context. Thus, this paper studies the mediation relationship between e-commerce institutional mechanisms and online shopping intentions of farmers in the EPA context.…”

Section: Introductionmentioning

confidence: 99%

Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation

Han

2020

ITP

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“…Obtaining customer loyalty is vital in most cases for the success of service of e-commerce, and it can be encouraged through gamification. Other studies results indicate that repurchase as an expression of e-loyalty is directly influenced by users satisfaction towards the buying experience and towards the vendor, and is also directly influenced by brand love, as gamification influences indirectly users satisfaction ( Diegmann et al., 2018 ; Hsu and Chen, 2018 ; Siswanto and Chen, 2016 ).…”

Section: Theoretical Background On E-commerce and Gamificationmentioning

confidence: 97%

Gamification and reputation: key determinants of e-commerce usage and repurchase intention

Aparício

Costa

Moises

2021

Heliyon

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Nowadays, companies know that keeping customers engaged is essential to increase their loyalty. The main goal of this study is to understand the impact of gamification and reputation on the intention of repurchase in ecommerce. Gamification corresponds to the regular usage of game elements in non-game context. This study purposes a theoretical model indicating the determinants of repurchase intention. Here we present an empirical study (survey collected data) within a real e-commerce usage context. Data were analysed with SEM/PLS method. Results indicate a positive impact of trust on the intention to use of e-commerce, on buy frequency and on repurchase intention. Ease of use, usefulness of e-commerce platforms affect intension to use. We verified the impact of reputation on trust, as well as the impact of gamification on the effective use of the e-commerce platforms. Results indicate that gamified e-commerce websites determine usage and use positively influences repurchase intention in e-commerce context.

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“…To this end, methodological replications have been widely applied in information systems research. For example, by using the methodological replication approach, Diegmann et al (2018) examined the antecedents of online repurchase intention in Germany. They found contradictory findings of prior work of Fang et al (2014) and provided alternative explanations.…”

Section: Methodological Replicationmentioning

confidence: 99%

User compensation as a data breach recovery action: a methodological replication and investigation of generalizability based on the Home Depot breach

Hoehle

Wei

Schuetz

et al. 2021

INTR

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PurposeIn the aftermath of data breaches, many firms offer compensation to affected customers to recover from damaged customer sentiments. To understand the effectiveness of such compensation offerings, Goode et al. (2017) examined the effects of compensation offered by Sony following the PlayStation Network breach in 2011. Although Goode et al. (2017) present key insights on data breach compensation, it is unclear whether their findings generalize beyond the context of subscription-based gaming platforms whose customers are young and experience substantial switching costs. To address this issue, we conducted a methodological replication in a retail context with low switching costs.Design/methodology/approachIn our replication, we examine the effects of compensation offered by Home Depot in the aftermath of its data breach in 2014. Home Depot is the largest home improvement retailer in the US and presents a substantially different context. Data were collected from 901 participants using surveys.FindingsOur results were consistent with the original study. We found that in retail breaches, effective compensation needs to meet customers' expectations because overcompensation or undercompensation leads to negative outcomes, such as decreased repurchase intention.Originality/valueOur study provides insights into the effectiveness of compensation in the retail context and confirms the findings of Goode et al. (2017).

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What Drives Online Repurchase Intention? A Replication of the Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms

Cited by 5 publications

References 36 publications

Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation

Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation

Gamification and reputation: key determinants of e-commerce usage and repurchase intention

User compensation as a data breach recovery action: a methodological replication and investigation of generalizability based on the Home Depot breach

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