What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups

Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet; Dhir, Amandeep

doi:10.1016/j.jretconser.2021.102444

Cited by 84 publications

(58 citation statements)

References 59 publications

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“…Researchers (e.g. Dhir et al, 2021 , Kumar et al, 2021 ) frequently utilise structural equation modelling (SEM) as a data analysis approach. However, the two types of SEM (covariance-based, or CB-SEM, and variance-based, or VB-SEM) have certain prerequisites related to data, as discussed in recent studies (e.g.…”

Section: Methodsmentioning

confidence: 99%

Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach

Talwar¹,

Srivastava

Sakashita

et al. 2022

Journal of Business Research

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The tourism sector has been deeply ravaged by the COVID-19 pandemic as many individuals abstained entirely from travel. Thus, before contemplating the trajectory of the sector’s recovery, it is essential to understand individuals’ travel intentions both during and after the pandemic. The present study contributes in this regard by examining the impact of individuals’ personality traits categorised by the five-factor model, or the Big Five, on their leisure travel intentions during and after the pandemic. To this end, we utilised an artificial neural network (ANN) approach to analyse 500 responses from individuals residing in Japan. The results reveal that extraversion has the strongest relative influence on intentions to travel during the pandemic, whereas openness to experience has the strongest influence on travel intentions after the pandemic. This study is the first of its kind to examine the influence of the Big Five personality traits on travel intentions in the context of a pandemic.

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Section: Methodsmentioning

confidence: 99%

Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach

Talwar¹,

Srivastava

Sakashita

et al. 2022

Journal of Business Research

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“…Consequently, the primary organic food consumption's motivators include food safety, environmental protection, nutritional value and the absence of dangerous additives (Kushwah et al, 2019b). In addition to organic food, consumers are becoming more interested in local food due to its link to environmental sustainability (Kumar et al, 2021b). In particular, local food is characterized by production in small quantities, originating within 10-100 miles of its consumption, with low use of chemicals and different ecological benefits (Kumar et al, 2021b).…”

Section: Environmental Concernmentioning

confidence: 99%

“…In addition to organic food, consumers are becoming more interested in local food due to its link to environmental sustainability (Kumar et al, 2021b). In particular, local food is characterized by production in small quantities, originating within 10-100 miles of its consumption, with low use of chemicals and different ecological benefits (Kumar et al, 2021b). Kumar et al (2021a) demonstrated that customer behavior toward natural products, including food, is highly influenced by health consciousness and environmental concerns.…”

Section: Environmental Concernmentioning

confidence: 99%

Measurement of consumer awareness of food waste: construct development with a confirmatory factor analysis

Rasool

Cerchione

Salo³

et al. 2021

BFJ

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PurposeThis study aims to examine the role of hunger, environmental, economic, landfill and water shortage concerns as significant dimensions of consumer social awareness marketing in socially responsible plate food consumption.Design/methodology/approachTo carry out their purpose, the authors validate the hypothesized model empirically through data from 1,536 households using structural equation modeling (SEM). In particular, the construct measures of the structural model have been tested by confirmatory factor analysis (CFA).FindingsThe outcome the authors came up with is coherent with the hypothesized model, and it proves a positive relationship of the five dimensions identified on consumer awareness. Moreover, the study results show the crucial role of landfill and water shortage concerns in measuring consumer awareness.Practical implicationsThese findings may be of interest to practitioners, academics and policymakers for socially responsible food consumption guidance and training for planning consumer awareness programs. More in detail, this study offers the indication that the dimensions of the social consumer awareness construct are differing from commercial consumer awareness.Originality/valueEven though several previous studies have addressed the concept of consumer awareness concerning product and service purchase decisions, this is one of the first research studies on consumer awareness as a multidimensional construct in social marketing studies domain.

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“…Sustainable consumption is a decisive element of the overall economic and social sustainable development, both on a global and local level (Szymoniuk & Valtari, 2018). Food provision, in the shape of local food consumption, is an everyday practice of sustainable and ethical consumption (Kumar et al, 2021). Besides the physical distance, main elements in defining local food are the limited quantities characteristic for smallholders, the environmentally The REKO model of alternative food network (AFN) is a suitable example of applying the principles of sustainable marketing.…”

Section: Introductionmentioning

confidence: 99%

“…Given the Finnish origin and the longest existence in this country, several Finnish researchers, but not only, addressed the phenomena and analysed it under various foci, whereat the consumer is predominantly under scrutiny. Researchers are intrigued by the demographic profile of the REKO local food consumers (Engeseth, 2020;Murphy, 2020), or they investigate the consumer behaviour and purchase intentions (Murphy, 2020;Kumar et al, 2021), and even the consumer drop out (Lam, 2020). A further consumer-centred survey analyses the complex social processes among the actors of a food network, and how they deal with conflict situations (Ehrnström-Fuentes & Leipämaa-Leskinen, 2019).…”

Section: Introductionmentioning

confidence: 99%

Untitled

2023

TID

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The trend of sustainable consumption induces a change in the marketing strategies, applying a marketing type that promotes the culture of quality, and employs the principles of eco-rationality in choosing the tools of interaction with the consumers. The originally Finnish REKO (abbreviation of the Swedish "Rejäl Konsumtion", meaning "Fair Consumption") model of alternative food network (AFN) is a perfect example of implementing the principles of sustainable marketing. This survey focuses on ROA (Roade Online din Ardeal; Fruits/Harvest from Transylvania online), a REKO type direct marketing network, based in Cluj-Napoca, Romania. The aim of the study is to assess the chances and challenges of this type of AFN in the Romanian context. For this, we analyse the opportunities and impediments of development, and the cost and benefits of the AFN for the involved producers. The objective of the survey is to reveal the potential contribution of AFNs to sustainable production, marketing, and distribution of local products. The applied qualitative research is based on (1) an interview with a coordinator of the investigated initiative, (2) a survey among the involved producers, (3) participant observation as consumer, (4) informal discussions with the AFN stakeholders, and (5) secondary data analysis. As conclusions, we can state that Romania holds significant resources for the implementation of AFNs due to numerous favourable circumstances, such as the rising demand for qualitative local and regional products, and the willingness of consumers and producers to get involved in direct marketing networks. However, grassroot initiatives of direct marketing face administrative and legal challenges. The lack of real support of public policies, the weakly developed idea of self-government, and not firmly established in practice, confine the short food supply chains to a niche phenomenon.

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What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups

Cited by 84 publications

References 59 publications

Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach

Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach

Measurement of consumer awareness of food waste: construct development with a confirmatory factor analysis

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