What do you mean by hot? Assessing the associations raised by the visual depiction of an image of fire on food packaging

Gil-Pérez, Ignacio; Rebollar, Rubén; Lidón, Iván; Piqueras‐Fiszman, Betina; Trijp, J.C.M. van

doi:10.1016/j.foodqual.2018.08.015

Cited by 11 publications

(5 citation statements)

References 74 publications

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“…Always pilot test visuals with naïve users or internal facilitators before sending to participants or using in a presentation. What seems meaningful to external facilitators who understand the content may not be meaningful to participants for whom the content is new [ 27 , 28 ].…”

Section: Recommendationsmentioning

confidence: 99%

Virtual external implementation facilitation: successful methods for remotely engaging groups in quality improvement

Hartmann

Engle

Pimentel

et al. 2021

Implement Sci Commun

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Background Relatively little guidance exists on how to use virtual implementation facilitation to successfully implement evidence-based practices and innovations into clinical programs. Yet virtual methods are increasingly common. They have potentially wider reach, emergent public health situations necessitate their use, and restrictions on resources can make them more attractive. We therefore outline a set of principles for virtual external implementation facilitation and a series of recommendations based on extensive experience successfully using virtual external implementation facilitation in a national program. Model and recommendations Success in virtual external implementation facilitation may be achieved by facilitators applying three overarching principles: pilot everything, incorporate a model, and prioritize metacognition. Five practical principles also help: plan in advance, communicate in real time, build relationships, engage participants, and construct a virtual room for participants. We present eight concrete suggestions for enacting the practical principles: (1) assign key facilitation roles to facilitation team members to ensure the program runs smoothly; (2) create small cohorts of participants so they can have meaningful interactions; (3) provide clarity and structure for all participant interactions; (4) structure program content to ensure key points are described, reinforced, and practiced; (5) use visuals to supplement audio content; (6) build activities into the agenda that enable participants to immediately apply knowledge at their own sites, separate from the virtual experience; (7) create backup plans whenever possible; and (8) engage all participants in the program. Summary These principles represent a novel conceptualization of virtual external implementation facilitation, giving structure to a process that has been, to date, inadequately described. The associated actions are demonstrably useful in supporting the principles and offer teams interested in virtual external implementation facilitation concrete methods by which to ensure success. Our examples stem from experiences in healthcare. But the principles can, in theory, be applied to virtual external implementation facilitation regardless of setting, as they and the associated actions are not setting specific.

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Section: Recommendationsmentioning

confidence: 99%

Virtual external implementation facilitation: successful methods for remotely engaging groups in quality improvement

Hartmann

Engle

Pimentel

et al. 2021

Implement Sci Commun

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“…For instance, when judging whether 'tabasco sauce' is spicy, participants made quicker judgments if a picture of fire appeared next to the name of the product. But when judging whether 'ice cream' is spicy, the addition of a picture of fire slowed down participants' judgments (Gil-Pérez et al, 2019b).…”

Section: Methodsmentioning

confidence: 99%

“…this product is spicy) more rapidly when the name of the product was accompanied by a relevant image (e.g. 'Tabasco sauce' accompanied by a fire graphic; Gil-Pérez, Rebollar, Lidón, Piqueras-Fiszman, & van Trijp, 2019b). Other research shows that health-related images can lead people to believe they saw health claims, which in fact they only inferred (Klepacz, Nash, Egan, Hodgkins, & Raats, 2016).…”

Section: Inferring Health Functionsmentioning

confidence: 99%

Front-of-pack images can boost the perceived health benefits of dietary products

et al. 2020

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“…One study even found that an image of a lion could be used as a visual metaphor to influence consumers expectations of coffee strength before tasting (Fenko et al, 2018). Finally, image congruence with the product category was determined to be an important factor in image interpretation, as studied by applying an image of fire to 8 congruent categories (e.g., ribs) and 8 incongruent categories (e.g., lettuce) (Gil-Pérez et al, 2019).…”

Section: Rq3mentioning

confidence: 99%

How to signal product variety on pack: an investigation of color and image cues

Ward,

Romaniuk,

Trinh

et al. 2023

International Journal of Market Research

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Line Extensions are among the most common form of product launch in packaged goods markets. As part of this process, brand managers must decide the visual design of the new variant’s packaging. To inform this decision making, this research aims to empirically quantify the efficacy of using colors versus images as signals of product variety on pack. We compare the use of color on 576 packs with perceptions of 1,853 category buyers across three categories in the USA. We find that for 84% of variant types, marketers use common colors to signal variety on pack, while consumers perceive that only 56% of variant types are represented by a particular color. Of greater concern, the colors used in practice and those expected by consumers align in only 16% of cases. By comparison, images are linked to variant types to a significantly greater extent (39% of cases). This suggests images are a stronger and more explicit signal of product variety than color. There are multiple implications arising from this study. It expands scholarly research on the use of colors in product extensions and, at the same time, provides a series of valuable benchmarks for industry practice in the portfolio management domain.

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What do you mean by hot? Assessing the associations raised by the visual depiction of an image of fire on food packaging

Cited by 11 publications

References 74 publications

Virtual external implementation facilitation: successful methods for remotely engaging groups in quality improvement

Virtual external implementation facilitation: successful methods for remotely engaging groups in quality improvement

Front-of-pack images can boost the perceived health benefits of dietary products

How to signal product variety on pack: an investigation of color and image cues

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