Front-of-pack images can boost the perceived health benefits of dietary products

Delivett, Christopher P.; Klepacz, Naomi; Farrow, Claire; Thomas, Jason; Raats, Monique; Nash, Robert A.

doi:10.1016/j.appet.2020.104831

Cited by 10 publications

(12 citation statements)

References 27 publications

(26 reference statements)

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“…It is also possible that the image itself, in addition to reinforcing the concept already expressed in the claim, carries other concepts connected to the main information, such as animal welfare, naturalness, and sustainability issues that, when connected to food, also indicates a local, organic, and traditional product [68]. It is also known that visual imagery is an effective way to inform consumers and capture their interest, but also to increase the perceived product benefits [69]. Furthermore, the image linked to the mountain pasture cheese message used in this study was predominated by the colour green, which has been demonstrated to be associated with environmental friendliness and is the most effective for producing positive attitudes [70].…”

Section: Information Effectmentioning

confidence: 98%

Does the ‘Mountain Pasture Product’ Claim Affect Local Cheese Acceptability?

Endrizzi

Cliceri

Menghi

et al. 2021

Foods

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This paper aims to explore the impact of “mountain pasture product” information on the acceptability of local protected designation of origin (PDO) cheese produced from the raw milk of cows grazing in mountain pastures (P) or reared in valley floor stalls (S). A total of 156 consumers (55% males, mean age 41 years) were asked to evaluate their overall liking on a 9-point hedonic scale of four samples: Cheeses P and S were presented twice with different information about the origin of the milk (cows grazing on mountain pasture or reared in a valley floor stall). Demographics, consumer habits, and opinions on mountain pasture practice (MPP), attitudes towards sustainability, and food-related behaviours (i.e., diet, food waste production, organic food, and zero food miles products purchase) were recorded and used to segment consumers. The cheeses were all considered more than acceptable, even though they were found to be significantly different in colour and texture by instrumental analyses. In the whole consumer panel, the cheese P was preferred, while in consumer segments less attentive to product characteristics, this effect was not significant. External information had a strong effect: Overall liking was significantly higher in cheeses presented as “mountain pasture product”, both in the whole panel and in consumer segments with different attitudes (except for those with a low opinion of MPP).

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Section: Information Effectmentioning

confidence: 98%

Does the ‘Mountain Pasture Product’ Claim Affect Local Cheese Acceptability?

Endrizzi

Cliceri

Menghi

et al. 2021

Foods

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“…Appropriately setting consumers' product expectations through effective product/packaging design is likely to increase fluency and positive evaluations (Piqueras‐Fiszman & Spence, 2015; Spence, 2021). A few studies have revealed the role of design elements of dietary supplements on consumer evaluations (Delivett et al, 2020; Fiszman, Carrillo, & Varela, 2015). For instance, placing health benefit‐related images on the front‐of‐pack has been shown to increase the attractiveness of dietary supplements (Fiszman et al, 2015) as well as the perceived health benefits of the product (Delivett et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…A few studies have revealed the role of design elements of dietary supplements on consumer evaluations (Delivett et al, 2020; Fiszman, Carrillo, & Varela, 2015). For instance, placing health benefit‐related images on the front‐of‐pack has been shown to increase the attractiveness of dietary supplements (Fiszman et al, 2015) as well as the perceived health benefits of the product (Delivett et al, 2020). However, to the best of our knowledge, no study has yet investigated the response of consumers to the sensory elements of the product design of dietary supplements.…”

Section: Introductionmentioning

confidence: 99%

Color‐nutrient associations: Implications for product design of dietary supplements

Motoki

Yamada

Spence

2022

Journal of Sensory Studies

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Dietary supplements are prevalent and represent a huge (and still growing) global market. Such products are intended to enhance health and wellness as well as to supplement diets. Compared to the large amount of dietary supplements research on nutrition, dietetics, and medicine, far less research has been conducted in the realm of sensory and consumer science. Product design is undoubtedly an important element of any brand's success, no matter what the category, and can be used to convey various symbolic meanings to the consumer. Drawing on research on color psychology and product design, the present research aimed to clarify the associations (or expectations) that consumers have with the particular product design of dietary supplements. Across four studies, two of which were preregistered, participants were asked to choose a color that they felt best matched each of the named nutrients. The results consistently demonstrate that people associate nutrients with particular colors (i.e., color patches; Study 1) and to capsule/container color; Studies 2-4. Vitamins supplements in general, as well as vitamins C and D, in particular, were frequently matched with the colors yellow and orange. Dietary fiber supplement was

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“…Health-oriented images and symbols are also used to infer health-related benefits on products, which are known to alter people's beliefs and perceptions [47,48,[53][54][55][56][57][58]. Health-oriented images can increase trust [53,55], create a 'positive' attitude toward the general qualities of a product [56], be used to indicate a 'natural' product [57], or can be falsely used by consumers to recall nonexistent product attributes [58]. For example, an earlier Canadian study found that, when foods were presented with unregulated "positive" front-of-pack (FOP) symbols, products were perceived as healthier [47].…”

Section: Introductionmentioning

confidence: 99%

“…Another study found that even simple symbols, such as an image of a plant leaf, may lead consumers to overrate a product's "healthiness" [48]. A recent study also found that health-related images increase perceived benefits and decreased perceived risk of consuming dietary supplements [56]. In contrast, nutrient declarations (called the Nutrition Facts table (NFt) in Canada), which are part of the mandatory nutrition labelling requirement in many countries, are often overshadowed by nutrition claims and health-related symbols due their position on the back of labels and overwhelming numerical content [59].…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey

Franco-Arellano

Vanderlee

Ahmed

et al. 2020

IJERPH

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This study aimed to assess consumers’ implicit and explicit recall, understanding and perceptions of products with a nutrition claim and a symbol depicting ‘health,’ and to determine whether these perceptions differed among Nutrition Facts table (NFt) users vs. nonusers. In an online survey, participants (n = 1997) were randomized to one of eight conditions in a 2 × 2 × 2 factorial design, consisting of a label with a claim (present/absent) a heart-shaped symbol depicting ‘health’ (present/absent) for a healthier or less healthy soup. Participants were shown a label for 10 s and asked whether they recalled seeing a claim. If participants answered yes, they were then asked to describe their response using open-ended questions. Participants also rated the product’s perceived nutritional quality and purchase intentions using seven-point Likert scales. In the claim condition, most participants (75%) were able to recall the presence of a claim, while 12% incorrectly mentioned the presence of a claim when there was none. Claims likely attracted consumers’ attention and increased perceived nutritional quality, although with limited influence among NFt users (23%). The symbol depicting ‘health’ did not enhance perceived nutritional quality or purchase intentions. Although most participants (77%) made their decisions implicitly using the front of labels, those who used the NFt had a better understanding of the nutritional quality of products.

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Front-of-pack images can boost the perceived health benefits of dietary products

Cited by 10 publications

References 27 publications

Does the ‘Mountain Pasture Product’ Claim Affect Local Cheese Acceptability?

Does the ‘Mountain Pasture Product’ Claim Affect Local Cheese Acceptability?

Color‐nutrient associations: Implications for product design of dietary supplements

Consumers’ Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey

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