What consumers see when time is running out: Consumers’ browsing behaviors on online shopping websites when under time pressure

Li, Youfu; Hsieh, Ai-Yun; Lo, Shao‐Kang; Hwang, Yujong

doi:10.1016/j.chb.2016.12.065

Cited by 47 publications

(47 citation statements)

References 30 publications

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“…This study used an eye-tracker to analyze the attention of respondents to words contained in the issues displayed. The research conducted by Liu [37] used eye-tracking technology to measure the impact of text information contained in multimedia form on the cognitive process of the audience. Results showed the attitudes and attention given by the audience to multimedia information, which varied among text, videos with verbal messages, information in the form of images, and knowledge in the form of sound recordings.…”

Section: Literature Reviewmentioning

confidence: 99%

Considered Factors of Online News Based on Respondents’ Eye Activity Using Eye-Tracker Analysis

2020

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Development of the internet as a source of information has penetrated many aspects of human life, which is shown in the increasingly diverse substance of news in online news sources. Previous studies have stated that the presentation of the substance of online news information can have negative impacts, especially the emergence of anxiety in users; thus, managing the presentation of information becomes important. This study intends to explore factors that should be considered as possible anxiety-inducers for readers of news sites. Analyses of areas of interest (AOIs), fixation, and heat maps from respondents’ eye activity obtained from eye-tracker data have been compiled with Beck Anxiety Inventory (BAI) measurement results to analyze anxiety among newsreaders. The results show that text is the dominant center of attention in various types of news. The reason for the higher anxiety that arises from text on online news sites is twofold. First, there are the respondents’ experiences. Second, text usage allows for boundless possibilities in respondents’ imaginations as a response to the news that has occurred.

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Section: Literature Reviewmentioning

confidence: 99%

Considered Factors of Online News Based on Respondents’ Eye Activity Using Eye-Tracker Analysis

2020

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“…It is also evident that, given the rapid global expansion of e‐commerce technologies, consumers are more knowledgeable and more demanding of their online retailers. A consumer's emotional response to a brand takes on heightened significance in their decision‐making, given that the consumer is unable to touch, feel and physically assess the product (Liu et al ).…”

mentioning

confidence: 99%

“…It is also evident that, given the rapid global expansion of e-commerce technologies, consumers are more knowledgeable and more demanding of their online retailers. A consumer's emotional response to a brand takes on heightened significance in their decision-making, given that the consumer is unable to touch, feel and physically assess the product (Liu et al 2017a). Unlike traditional "bricks and mortar" channels, when consumers purchase products online, they are required to disclose details such as personal information, payment methods, and delivery instructions (Wang et al 2017).…”

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confidence: 99%

Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment

Fazal‐e‐Hasan¹,

Ahmadi²,

Mortimer³

et al. 2019

Journal of Consumer Affairs

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The emergence of online purchasing has changed the relationship between consumers and brands. Our research focuses on online information disclosure and consumer hope in an online shopping environment. Two studies are undertaken to test the theoretically derived hypotheses. Study 1 evaluates the causal relationship between information disclosure and hope via an experiment in an online shopping context. Study 2 involves an online survey to test the nomological network presented in this research. The models identify the moderating effect of consumer product knowledge on online information disclosure and consumer hope. For academics, this research advances knowledge of how consumers' confidence in sharing personal information develops hope, consequently enabling them to attain their goals and repeat their purchases. For practitioners, it offers a better understanding of how investments are successful in aiding consumers to attain their goals and generate repeat purchase intentions in an online shopping environment.

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“…A possibilidade de compra de produtos e/ou serviços utilizando a internet tem ganhado espaço nos últimos anos devido ao rápido desenvolvimento de tecnologias de informação e do comércio eletrônico (KUSTER et al, 2016), dessa forma, as compras online tornaram-se popular na vida de muitas pessoas (LIU et al, 2017). Nesse contexto, sites de pesquisa ganham força uma vez que intermediam necessidades dos consumidores e o grande número de informações disponíveis nas páginas da web (LORIGO et al, 2008).…”

Section: Introductionunclassified

“…Segundo dados do IBOPE (2016), as empresas brasileiras investem R$129,9 bilhões anualmente em anúncios publicitários (TV, jornais, revistas, rádio, internet), sendo que R$5,3 bilhões se referem a propaganda online, além disso, 55,7% da população brasileira -119,7 milhões de usuáriostem acesso à internet (STATISTA, 2017) e, segundo o IBGE (2016) a estimativa de crescimento da Propaganda na Internet é de 14,6% ao ano até 2020. Esses dados expressam o crescimento da propaganda online e a necessidade das empresas em traçar estratégias para exibirem seus produtos/serviços de forma a atrair os olhares dos consumidores no ambiente online (LIU et al, 2017).…”

Section: Introductionunclassified

Anúncios Orgânicos e Patrocinados: estudo sobre intenção de compra online e comportamento visual

Souza¹

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What consumers see when time is running out: Consumers’ browsing behaviors on online shopping websites when under time pressure

Cited by 47 publications

References 30 publications

Considered Factors of Online News Based on Respondents’ Eye Activity Using Eye-Tracker Analysis

Considered Factors of Online News Based on Respondents’ Eye Activity Using Eye-Tracker Analysis

Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment

Anúncios Orgânicos e Patrocinados: estudo sobre intenção de compra online e comportamento visual

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