Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment

Abstract

The emergence of online purchasing has changed the relationship between consumers and brands. Our research focuses on online information disclosure and consumer hope in an online shopping environment. Two studies are undertaken to test the theoretically derived hypotheses. Study 1 evaluates the causal relationship between information disclosure and hope via an experiment in an online shopping context. Study 2 involves an online survey to test the nomological network presented in this research. The models identify the moderating effect of consumer product knowledge on online information disclosure and consumer hope. For academics, this research advances knowledge of how consumers' confidence in sharing personal information develops hope, consequently enabling them to attain their goals and repeat their purchases. For practitioners, it offers a better understanding of how investments are successful in aiding consumers to attain their goals and generate repeat purchase intentions in an online shopping environment.

The role of green innovation and hope in employee retention

“…Employee hope, therefore, provides a basis for confidence and positive thoughts that lead to several behavioural outcomes, including increased employee performance (Abbas et al, 2014; Fazal‐e‐Hasan et al, 2018, 2020). Thus, we argue that employee hope will be a stimulating factor to enhance organisational performance.…”

“…In addition, researchers have also drawn attention to the dearth of research on hope in the context of the employee–organisation relationship (e.g., Lin et al, 2016). Studies on employee hope (e.g., Fazal‐e‐Hasan et al, 2018, 2020; Stajkovic, 2006) demonstrate a positive relationship with employees' citizenship behaviours (de Lara, 2008); survival beliefs (Range & Penton, 1994); perceived control (Curry et al, 1997); mental health (Kwon, 2000); creativity, satisfaction, retention, and organisation and employee performance (Luthans & Jensen, 2002). We propose that the latent concern emerging from the literature is the necessity to understand the role of hope in explaining why and how employees' preferences for innovative green practices affect their goal attainment and perceptions of organisational performance.…”

Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions

“…As a result of the analysis for H2, it was found that consumer hope affects customer satisfaction (0.569), and H3, it was that consumer hope affects repurchase intention (0.518). In a study by Fazal-E- Hasan et al (2020), it was found that consumer hope affects repurchase intention (0.876). According to the results of a study by Trivedi, Banerji and Yadav (2021), hope is a critical factor in generating repurchase intentions.…”

“…According to Petty and Cacioppo (1986), changes in cognition-focused intentions (e.g., online repurchase intentions) may take place because of personal benefits and outcomes. Consumer hope-a positive emotional response-as a result of online information disclosure may create a sense of positivity and benefit within a consumer (Fazal-E- Hasan, Ahmadi, Mortimer, Lings, Kelly, and Kim, 2020). Therefore, the next hypotheses are: H2: Consumer hope has a positive impact on customer satisfaction.…”

Consumer Privacy Protection With the Growth of AI-Empowered Online Shopping Based on the Evolutionary Game Model

“…Consumers are normally required to allow access to personal information when they register an account for online shopping on e-commerce platforms. Some online consumers who value personalized content are willing to share personal data in return for price discounts, products or services, a small incentive or personalization (34)(35)(36)(37)(38)(39), while others will not share information due to privacy concerns. Thus, the privacy protection strategy of consumers concerns whether to share private information.…”