“…These trends are somewhat surprising given that aquaculture is controversial in the United States. There are several concerns with respect to environmental sustainability (Abate, Nielsen, & Nielsen, ; Abolofia, Asche, & Wilen, ; Fischer, Guttormsen, & Smith, ; Quezada & Dresdner, ), even though there is evidence that regulations, when properly implemented and enforced, can address these issues (Osmundsen, Almklov, & Tveterås, ; Tveterås, ) and that aquaculture is a sustainable food production technology compared to many alternatives (Froehlich, Runge, Gentry, Gaines, & Halpern, ). Several studies find a preference for wild seafood (Davidson, Pan, Hu, & Poerwanto, ; C. A. Roheim, Bush, Asche, Sanchirico, & Uchida, ; C. Roheim, Sudhakaran, & Durham, ), although there is some evidence this can be mitigated with ecolabels for some species and in some markets (Bronnmann & Asche, ; Bronnmann & Hoffman, ).…”