What business students really need: Pragmatic strategies used by young business professionals in a multilingual environment

Abstract

When fresh business graduates enter the world of business, they often work in a multicultural and multilingual environment where the shared language is English, that is, they use Business English as a lingua franca (BELF). In such work environments they are expected to function as professionals in English as well as in their mother tongue. However, being able to collaborate with other non-native speakers (NNS) of English and to work effectively with them requires the use of pragmatic strategies that help achieve mutual understanding. The aim of the present paper is to report on the findings of a qualitative piece of research which pursued the goal of exploring how young business professionals communicate in English at work, the pragmatic strategies they employ and the challenges they face when they communicate with people from all over the world. The findings of the interview study confirm research findings reported in literature that language users in BELF contexts use several pragmatic strategies to overcome linguacultural differences, such as paraphrasing, repetition and striving to use clear and simple language. The research has also shown that learning to communicate in an appropriate way is a gradual process that novice members of the international business community go through, and that the more experienced members are more aware of the need to develop their pragmatic competence. The paper aims to contribute to a better understanding of what Business English (BE) courses need to focus on to help future business professionals cope with BELF communicative situations at work.

Mit ad nekünk a mesterséges intelligencia? – avagy van-e szükség az íráskészség fejlesztésére az üzleti angol kurzusokon

“…A mára mindenki számára elérhető, szövegek generálására kiválóan alkalmas ChatGPT (Generative Pretrained Transformer -GPT) mesterséges intelligencia (MI) alkalmazás felveti a kérdést, hogy szükség van-e a hallgatók íráskészségének fejlesztésére a szaknyelvi kurzusokon. A tanulmány egy a multikulturális kommunikációban felmerülő nehézségek feltárását célzó interjú kutatás (Sándor, 2022) eredményeit és a ChatGPT által kínált lehetőségeket veti össze. Kommunikációs helyzetek modellezésével vizsgáltuk, hogy milyen megoldásokat kínál az MI a vállalati kommunikációban felmerülő nehézségek kezelésére.…”