“…In this step, the researcher identified that 45 user reviews out of 101 collected reviews discussed plot and narrative related themes. Among these 45 reviews, the researcher further identified sub‐themes and matched them with the terms from existing related literature (Cho, 2019; Cho, Schmalz, Keating, & Lee, 2018; Lee et al, 2017; Welhouse, Lee, & Bancroft, 2015). After iterative processes of revising codes and codebook structure, the finalized codebook (Figure 1) was created.…”