West versus East: Measuring the development of Chinese wine preferences

More hawthorn and less dried longan: the role of information and taste on red wine consumer preferences in China

“…According to the sensory panel leader in China, the term waxberry is also sometimes referred as yangmei. Yangmei has been previously shown to be equivalent to strawberry in Western terms, while hawthorn refers to hawthorn rolls, a local sweet and sour confectionery made from hawthorn berries, which has been shown to have some equivalence to blackberry preserve in Western terms (Lockshin et al ). These could be useful insights to wine producers who want to understand how a Chinese person would communicate their sensory experience with a wine.…”

“…As a relatively new wine market, there have been an increasing number of studies published on Chinese wine consumption behaviour in the last few years, mostly suggesting that Chinese wine consumers differ to some degree from Western consumers in the way they respond to wine attributes, consuming wine mainly for the believed health benefits, and also to feel sophisticated and relaxed (Osidacz et al , Lockshin et al ). As with most worldwide consumers, Chinese also give high importance to previously tasting the wine and to recommendations (Goodman , Lockshin et al ). Country of origin and price appear as the most important cues for Chinese consumers when choosing a wine (Hu et al , Goodman , Yu et al , Osidacz et al , Williamson et al ).…”

“…Chinese preference for grape wine has been a symbol of Western sophistication and wealth. Wealthy businessmen would commonly purchase expensive Bordeaux wines as a gift, with evidence that purchase was made with low regard to sensory characteristics as the wine would most likely be displayed as a trophy, or consumed in extravagant banquets (Lockshin et al ). In the last few years, wine is slowly becoming a middle‐class beverage enjoyed for a variety of reasons and occasions, more like that of the Western wine experience, meaning that Chinese consumers would now be focusing more on the taste of the wine in their purchase decisions.…”

“…In that study, several red wines with a range of sweetness were included in the sample, which could have somewhat distorted the results for the dry wines, as it is well known that the sensory context has a major influence on consumer preference. Considering the fast pace of changes in the Chinese wine market (Lockshin et al ), there is a need to update information on sensory preferences, with a selection of wines that better encapsulates the current market, with more wines from China and France included in the sample set and only including dry red wines.…”

Determinants and outcomes of price premium and loyalty: A food case study

“…Therefore, in this study, we focus on this linkage by considering the context of olive oil, which as a food product, holds a vital importance in the Mediterranean countries (Kalogeras, Valchovska, Baourakis, & Kalaitzis, 2009). In contrast, the existing address to food products in various contexts has widely focused on products such as food in general (Choe, Park, Chung, & Moon, 2009), packaged food (Anselmsson et al, 2014), seafood (Loose et al, 2013), and wine (Lockshin, Corsi, Cohen, Lee, & Williamson, 2017).…”