Wellness as a cure for the problems of Czech spas?

Becková, Helena; Kantorová, Kateřina

doi:10.1080/24721735.2021.1908077

Cited by 6 publications

(2 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Research shows that the demand for this type of hotel has tripled since the start of the trend (IHCS [Online]). Since Auh's also provide spa services, they may be included in the group of entities offering wellness services, despite not directly having the status of a spa (Beckova & Kantorova, 2021). Luxury yachting (tourism) and AoH provide similar types of products and services, and target the same type of customers.…”

Section: Introductionmentioning

confidence: 99%

Introduction: what is the impact of luxury yachting on the well-being of consumers and relevant stakeholders?

Séraphin

Gladkikh

2023

WHATT

View full text Add to dashboard Cite

PurposeThis introductory paper aims to provide an overview of the significance of the theme issue.Design/methodology/approachThe article explains why luxury yachting can be considered as a form of tourism which contributes to the well-being of stakeholders in the sector.FindingsLuxury yachting (tourism) can be considered as a meta economic sector because luxury yachting is a representative of the evolution of global finance and economics. Luxury yachting is also a transformative sector of activity which positively spills over to other sectors and stakeholders, contributing to the well-being of a large community.Originality/valueThe value of this paper is that the paper presents luxury yachting as a prism which enables the investigation of other topics. For this reason, the article refers to luxury yachting as a meta-sector of the economy and a field of research.

show abstract

Section: Introductionmentioning

confidence: 99%

Introduction: what is the impact of luxury yachting on the well-being of consumers and relevant stakeholders?

Séraphin

Gladkikh

2023

WHATT

View full text Add to dashboard Cite

show abstract

“…It is a set of therapeutic and relaxation activities, the architecture of spa complexes combined with the spa environment, as well as the history and rich social life. An important factor is the human resources that use natural healing resources (e.g., balneology) and the implementation of techniques and procedures to treat various somatic, psychosomatic, and psychological problems (balneotherapy) Becková and Kantorová (2021).…”

Section: Introductionmentioning

confidence: 99%

Customer Loyalty in Spa Tourism: A Case Study

Kantorová

Mlázovský

Ondřej

2023

ICTR

View full text Add to dashboard Cite

In today's business world, acquiring and retaining customers in the tourism industry is becoming increasingly challenging. High competition, constantly changing markets, and growing customer demands require constant adaptation to new trends and marketing innovations. It is crucial to cultivate customer loyalty, as it leads to repeat business and positive word-of-mouth promotion. Achieving this goal is an increasingly difficult task that requires innovative approaches to service marketing. Tourism includes very specific sub-sectors that are significantly different from the mainstream of the industry and serve not only well-being but also other needs. An example of a sub-sector that combines well-being and health is spa tourism. Existing studies suggest that factors influencing the loyalty of health spa visitors may vary depending on the region and cultural factors and may also change over time. Further research is therefore needed to precisely identify which factors are currently most important for promoting the loyalty of spa customers. This article presents a case study of increasing customer loyalty, with a special focus on the Czech Republic. The study identifies the current needs, preferences, and requirements of customers in the selected tourism industry. The article aims to complement a model of visitor loyalty for the needs of spa tourism and introduce marketing tools that currently influence customer loyalty in spa tourism. The complementation of the model is based on the generally accepted model of customer satisfaction in tourism. The proposed suggestions can inspire tourism businesses to fulfil the needs of health, active living, and well-being by effectively acquiring and retaining customers in a highly competitive environment. The study provides theoretical and managerial recommendations for increasing customer loyalty. The study is based on a questionnaire survey conducted in 2022 among spa visitors throughout the Czech Republic. The motivation was to identify key factors that support customer loyalty. The results show that specific treatment effects and procedures, information and personal experience, a pleasant environment and ambience of the spa contribute more to loyalty than satisfaction with accommodation or the offer of complementary services. The paper also provides a set of practical recommendations for setting up marketing programs and improving marketing communication for owners and managers of spa tourism.

show abstract

A Critical Analysis of How Central European Spas Create Health Tourism Experiencescapes

Dryglas,

Smith

2023

Tourism Planning & Development

View full text Add to dashboard Cite

Wellness as a cure for the problems of Czech spas?

Abstract: and Business, Faculty of International Relations (in international business and tourism). She also completed her doctoral studies there in International Economic Relations. She focuses on tourism, destination management and communication.

Cited by 6 publications

References 17 publications

Introduction: what is the impact of luxury yachting on the well-being of consumers and relevant stakeholders?

Introduction: what is the impact of luxury yachting on the well-being of consumers and relevant stakeholders?

Customer Loyalty in Spa Tourism: A Case Study

A Critical Analysis of How Central European Spas Create Health Tourism Experiencescapes

Contact Info

Product

Resources

About