Abstract:In today's business world, acquiring and retaining customers in the tourism industry is becoming increasingly challenging. High competition, constantly changing markets, and growing customer demands require constant adaptation to new trends and marketing innovations. It is crucial to cultivate customer loyalty, as it leads to repeat business and positive word-of-mouth promotion. Achieving this goal is an increasingly difficult task that requires innovative approaches to service marketing. Tourism includes very… Show more
“…Research has identified various factors that influence customer loyalty in the tourism industry, such as satisfaction, motivation, perceived value, perceived quality, and quality of experience [14]. In addition, factors such as special treatment effect, personal information and experience, and pleasant environment contribute more to loyalty than satisfaction with accommodation or complementary services [15]v. It is crucial for tourism businesses to adapt to new trends and marketing innovations to foster customer loyalty [16].…”
This research investigates the interrelated factors influencing customer loyalty in the tourism industry of West Java. Through a comprehensive study involving 200 respondents, we examine the impact of service quality, pricing strategies, and destination image on customer loyalty. Utilizing a quantitative analysis approach, the study employs structural equation modeling (SEM) with Partial Least Squares (PLS) to unravel the intricate relationships among these crucial constructs. The research contributes to the existing body of knowledge by offering insights into the specific dynamics shaping tourist allegiance in this unique region. Findings from the study provide practical implications for businesses, policymakers, and destination marketers, enabling them to tailor strategies that enhance customer loyalty and contribute to the sustainable growth of West Java's tourism sector.
“…Research has identified various factors that influence customer loyalty in the tourism industry, such as satisfaction, motivation, perceived value, perceived quality, and quality of experience [14]. In addition, factors such as special treatment effect, personal information and experience, and pleasant environment contribute more to loyalty than satisfaction with accommodation or complementary services [15]v. It is crucial for tourism businesses to adapt to new trends and marketing innovations to foster customer loyalty [16].…”
This research investigates the interrelated factors influencing customer loyalty in the tourism industry of West Java. Through a comprehensive study involving 200 respondents, we examine the impact of service quality, pricing strategies, and destination image on customer loyalty. Utilizing a quantitative analysis approach, the study employs structural equation modeling (SEM) with Partial Least Squares (PLS) to unravel the intricate relationships among these crucial constructs. The research contributes to the existing body of knowledge by offering insights into the specific dynamics shaping tourist allegiance in this unique region. Findings from the study provide practical implications for businesses, policymakers, and destination marketers, enabling them to tailor strategies that enhance customer loyalty and contribute to the sustainable growth of West Java's tourism sector.
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