Well, you’re the expert: how signals of source expertise help mitigate partisan bias

Ozer, Adam

doi:10.1080/17457289.2020.1744611

Cited by 3 publications

(3 citation statements)

References 59 publications

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“…Source credibility means expertise, trustworthiness and attractiveness of the source delivering the message (Ohanian, 1990). Thus, source expertise is one of the key pillars of source credibility (Ozer, 2020). Source expertise is an assessment of the subject's qualifications, intelligence and competence.…”

Section: Moderating Role Of Source Expertisementioning

confidence: 99%

Communication strategies: encouraging healthy diets for on-the-go consumption

Jebarajakirthy

Das

Rundle‐Thiele

et al. 2022

JCM

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Purpose Unhealthy (vice) on-the-go (OTG) dietary practices result in potentially serious health consequences. However, research on encouraging healthy eating intentions for OTG consumption is scarce. This study aims to fill this gap by investigating the role of message framing and source expertise in encouraging the healthy eating intention for OTG consumption. Design/methodology/approach Two scenario-based experiments were conducted. Study 1 collected data from 136 Australian OTG consumers to examine the effectiveness of message framing (gain vs loss) in encouraging healthy OTG consumption. Study 2 collected data from 178 Australian OTG consumers to examine the interaction effects of message framing and source credibility on encouraging healthy OTG consumption. Findings Gain-framed messages were more effective than loss-framed messages in encouraging healthy eating for OTG consumption. This difference would be significant only if the gain-framed messages were from a high expert source rather than from a low expert source. Research limitations/implications The study is a cross-sectional survey of Australian OTG consumers. Replicating this study in other countries may generalise the study’s findings. Practical implications Practically, this study provides insights to marketers and other relevant stakeholders to design effective advertising messages to encourage healthy eating for OTG consumption. Originality/value This is the pioneering study investigating the impact of message framing and source credibility in encouraging healthy eating for OTG consumption.

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Section: Moderating Role Of Source Expertisementioning

confidence: 99%

Communication strategies: encouraging healthy diets for on-the-go consumption

Jebarajakirthy

Das

Rundle‐Thiele

et al. 2022

JCM

View full text Add to dashboard Cite

show abstract

“…With specific regard to cross-cutting cues, contrasting religious and partisan cues (e.g., Jimmy Carter, a socially liberal Democratic president with socially conservative Evangelical Christian beliefs) may not alter perceptions of a candidate’s overall ideology, they do appear to moderate perception of the candidate’s position on key issues like abortion (Simas and Ozer 2017). Similarly, when exposed to cross-cutting contextual cues that provide information regarding the policy beliefs or technical expertise of speakers or candidates, individuals exhibit smaller (albeit still notable) partisan biases (Bullock 2011; Boudreau and MacKenzie 2014, 2018; Ozer 2020; Nicholson 2012).…”

Section: The Demand Side: Motivated Reasoning and Selective Exposure ...mentioning

confidence: 99%

“…Selective exposure results in motivated reasoning and heightened partisan animosity, and the media environment’s expansion into social media creates a challenge for pundits seeking to distinguish their brand and establish credibility with the audience. In determining source credibility, individuals take many factors into account, including the issue context (Bullock 2011; Boudreau and MacKenzie 2014, 2018), the technical expertise (Ozer 2020), characteristics (Nicholson 2012; Walter and Redlawsk 2019), and message framing (Lupia 2013; Druckman and Arthur, 2016). While important, several influential works demonstrate the influence of partisan cues, often overwhelming competing cues to such a degree that individuals will assume ideologically incongruent beliefs in an effort to match their views to their preferred party (Achen and Bartels, 2016; Cohen, 2003; Iyengar et al, 2012; Kraft et al, 2015).…”

Section: The Demand Side: Motivated Reasoning and Selective Exposure ...mentioning

confidence: 99%

Partisan news versus party cues: The effect of cross-cutting party and partisan network cues on polarization and persuasion

Ozer

Wright

2022

Research & Politics

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The pervasiveness of partisan media and the 24/7 news cycle allow ample opportunity for partisan-motivated reasoning and selective exposure. Nonetheless, individuals still frequently encounter out-party media outlets and expert pundits through mainstream news and social media. We seek to examine the effects of cross-cutting partisan outlet cues (e.g. Fox News, MSNBC) and direct party cues (e.g. Republican, Democrat) on citizens’ perceptions of ideology, source credibility, and news consumption. Using an experiment that pits outlet cues against direct party cues, we find that cross-cutting outlet and direct party cues lead citizens to perceive pundits as more ideologically moderate. As a result, respondents find out-party pundits on in-party outlets to be less biased, increasing interest in the pundits’ perspectives. However, while cross-cutting pundits gain among the out-party, they lose among the in-party. This trade-off holds important normative implications for individual news consumption and the ability of outlets and pundits to appear unbiased while garnering the largest possible audience.

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In Defense of Ideology

Simas

2023

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Years of collective political science research has fueled the stereotype of the uninformed or illogical American voter who ardently supports parties or candidates but lacks any cohesive ideological reasons for doing so. Prior works, however, do not tell the whole story nor fully capture the nature of public opinion in today's increasingly polarized political environment. Thus, this Element makes the case for more careful and nuanced assessments of ideological thinking in the American electorate. Using a variety of more contemporary survey and experimental data, it shows that a substantial portion of Americans do hold coherent political beliefs and that these beliefs have important consequences for the American political system. Though partisanship still plays a powerful role, the electorate as this Element presents it is much more ideological than the literature too often assumes.

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Well, you’re the expert: how signals of source expertise help mitigate partisan bias

Cited by 3 publications

References 59 publications

Communication strategies: encouraging healthy diets for on-the-go consumption

Communication strategies: encouraging healthy diets for on-the-go consumption

Partisan news versus party cues: The effect of cross-cutting party and partisan network cues on polarization and persuasion

In Defense of Ideology

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