“…Dickler (2022) indicates that Americans spend $314, on average, a month on impulse purchases, up from $276 in 2021 and $183 in 2020. Past studies reveal that impulsive food purchases are mostly less healthy (Steils, 2021), thus bearing significant health consequences—including obesity, excessive weight, or heart problems among consumers in many countries (Jebarajakirthy et al, 2023). Unconventional packaging messages can be beneficial in nudging consumers to choose healthy impulsive food products.…”