“…The rapid growth of private sector adult residential and nursing care homes throughout the 1980s, which previously had been almost exclusively owned and run by local authorities, began an ambitious political and cultural process (Harris, 2003;Scourfield, 2007;Williams, 2012). This was partially initiated from strains evident throughout the development of the Keynesian Welfare State, and wider neoliberal ideological counternarratives: which reiterated anxieties about inefficient and expensive public services, State-owned monopoly service provision and widely publicised systematic 'failures' by social workers, in order to pursue market-based policies within sectors such as social care (Lewis, 1998;Harris, 2003;Garrett, 2018). The gradual ideological switch to prioritising consumerism and eclectic service provision challenged public sector and welfare professional dominance, whilst promoting competition, 'service user' engagement, choice, participation and, eventually, the centrality of civic responsibilities and community assets (Rose, 1996;Webb, 2006;Cowden and Singh, 2007;Fenwick and McMillan, 2012).…”