Website credibility and deceiver credibility: Expanding Prominence-Interpretation Theory

George, Joey F.; Giordano, Gabriel A.; Tilley, Patti

doi:10.1016/j.chb.2015.07.065

Cited by 25 publications

(19 citation statements)

References 28 publications

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“…The interpretation may be conscious and, hence, explainable or unconscious/tact and, hence, difficult to articulate (George, Giordano, & Tilley, 2016). A website's elements that users notice and assign a value affect the four types of credibility assessments that Fogg (2003) suggests and that we mention earlier.…”

Section: Figure 1 Prominence-interpretation Theorymentioning

confidence: 99%

“…They tested four of the five factors related to prominence and found a strong relation with perceived credibility. In a later study, they offered an expanded model of PIT to encompass the credibility of computer-mediated communication, deception, and its detection in a computer-mediated context (George et al, 2016). The latter study did not test the expanded model but derived seven propositions from it.…”

Section: Figure 1 Prominence-interpretation Theorymentioning

confidence: 99%

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Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

George

Mirsadikov²,

Mennecke³

2016

THCI

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Abstract:While a variety of research studies have examined factors that influence individuals' attitudes toward and use of websites, an important yet understudied stream looks at the role of website credibility. We examine website credibility through the lens of prominence-interpretation theory. Fogg (2003) developed this theory to help explain the relationships between what users observe about a website, how they interpret it, and how observation and interpretation together determine website credibility. In this paper, we look specifically at the relationship between prominence and interpretation and how these variables interact to influence attitudes about website credibility. We examined this relationship using a controlled laboratory experiment in which we exposed subjects to a website and asked them what they saw and how they interpreted what they saw. We analyzed these data using discriminant analysis and show that the interaction between prominence and interpretation accurately predicts attitudes about credibility, which offers strong support for prominence-interpretation theory. We discuss these findings and their implications for theory and practice.

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Section: Figure 1 Prominence-interpretation Theorymentioning

confidence: 99%

Section: Figure 1 Prominence-interpretation Theorymentioning

confidence: 99%

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

George

Mirsadikov²,

Mennecke³

2016

THCI

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“…The SUE website received the highest score (40), followed by KAU (39). The least credible was the JU website (12). The rest of the university websites achieved half of the score or above.…”

Section: XIImentioning

confidence: 99%

“…[2,6,[10][11][12]). BJ Fogg's team at the Stanford Web Credibility Project conducted a remarkable study to investigate which design elements positively or negatively influence credibility.…”

Section: Literature Reviewmentioning

confidence: 99%

Credibility Evaluation of Online Distance Education Websites

Alomar¹

2016

ijacsa

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Abstract-Web credibility is becoming a significant factor in increasing user satisfaction, trust, and loyalty. Web credibility is particularly important for people who cannot visit an institution for one reason or other and mostly depend on the website, such as online distance education students. Accordingly, universities and educational websites need to determine the types of credibility problems they have on their websites. However, far too little attention has been paid to providing detailed information regarding the types of specific credibility problems that could be found on university websites in general, and specifically, in the Kingdom of Saudi Arabia (KSA). The aim of this paper is to study and analyze the credibility of university websites that offer distance education courses in the KSA. A total of 12 universities in Saudi Arabia were considered, which include 11 affiliated and one private university. The analysis of the data represents the level of credibility of distance education websites. Results reveal that in Saudi Arabia, distance education websites are reliable, but violate basic credibility guidelines.

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“…Evaluations of the usability of websites have been the subject of numerous research projects, with researchers focusing on topics such as e-learning (e.g., [10,11]), e-government (e.g., [12,13]), ecommerce (e.g., [14][15][16][17][18]), mobile website interfaces (e.g., [19,20]), m-commerce (e.g., [21,22]), and virtual and augmented reality (e.g., [23,24]). …”

Section: Literature Reviewmentioning

confidence: 99%

Evaluating the Internal and External Usability Attributes of E-Learning Websites in Saudi Arabia

Alomar¹

2017

ACIJ

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Website credibility and deceiver credibility: Expanding Prominence-Interpretation Theory

Cited by 25 publications

References 28 publications

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

Website Credibility Assessment: An Empirical - Investigation of Prominence-interpretation Theory

Credibility Evaluation of Online Distance Education Websites

Evaluating the Internal and External Usability Attributes of E-Learning Websites in Saudi Arabia

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