Website and Social Media Usage: Implications for the Further Development of Wine Tourism, Hospitality, and the Wine Sector

Alonso, Abel Duarte; Bressan, Alessandro; O’Shea, Michelle; Krajsic, Vlad

doi:10.1080/21568316.2012.747989

Cited by 50 publications

(22 citation statements)

References 47 publications

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“…In addition, the development of the Internet has revolutionized also the wine-tourism sector and websites and social media are more and more used to provide information to wine tourists [30], people who like to travel along the "wine routes" and visit wineries and territories, learn about landscapes and cultures, and stop along the way -at wineries, wine relais, chateaux, etc.-for few days [31,32]. Wine tourism is an activity with strong emotional and hedonistic components that influence wine lovers' satisfaction and choices [7,31].…”

Section: Introductionmentioning

confidence: 99%

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Chironi¹,

Altamore²,

Columba³

et al. 2020

Preprint

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This study measures the communication ability of wineries in two extreme territories of Southern Italy, Mount Etna and the island of Pantelleria. The evaluation of four dimensions of web communication was carried out by the AGIL Scheme (i.e. adaptation, goal-attainment, integration, latent pattern maintenance). The study provides a generalizable model to be applied in other similar studies. Also, focus groups of experts were carried out. The method proved to be suitable to measure the communication effectiveness of wineries through websites. Extreme territories may add value to the wine, regardless of the brand. The heroic wines may become the symbol of these territories helping environmental safeguard and contrasting territory abandonment by rural communities. The findings highlight that effective communication of heroic viticulture may be used to reposition these wines and increase their competitive advantage in foreign markets. The study generates new ideas for reflection on new types of web communication.

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Section: Introductionmentioning

confidence: 99%

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Chironi¹,

Altamore²,

Columba³

et al. 2020

Preprint

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show abstract

“…A pesar de los beneficios de la mercadotecnia digital y la rápida evaluación de las redes sociales, así como las diferentes capacidades basadas en Internet, los teléfonos inteligentes y otras tecnologías, las investigaciones sobre sus efectos en el sector del vino y en el mercado del turismo enológico han sido escasas y esporádicas (Duarte, Bressan, O'Shea y Krajsic, 2013). La investigación sobre el turismo enológico ha ignorado el análisis de cómo y por qué las redes sociales cambian el comportamiento de los consumidores (Sigala y Haller, 2019).…”

Section: Introductionunclassified

“…En este sentido, es necesario examinar la perspectiva del consumidor, analizando sus percepciones de los intentos de las vinícolas de adoptar esas herramientas tecnológicas, así como sus percepciones del grado de éxito al hacerlo (Duarte, Bressan, O'Shea y Krajsic, 2013). También, se podría emprender investigaciones para comprender, desde la perspectiva del cliente, cómo las empresas deberían utilizar los medios sociales para comunicarse mejor y establecer relaciones efectivas con ellos (Forbes, Goodman y Dolan, 2015).…”

Section: Introductionunclassified

“…Es decir, los empresarios vinícolas no aprovechan completamente los beneficios potenciales del sitio web de sus negocios y, mucho menos, los de las redes sociales. Lo que representa perder oportunidades para fortalecer la imagen del destino.Este problema de falta de adopción de las redes sociales y las comunicaciones web regulares, se presenta con mayor frecuencia entre las empresas pequeñas y medianas(Duarte, Bressan, O'Shea y Krajsic, 2013). Por otro lado, las empresas que han adoptado estas herramientas reportan beneficios contradictorios para sus negocios con respecto al retorno de la inversión (ROI) del uso de las redes sociales y el internet.…”

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2017

3C Empresa

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The existence of a multitude of rules or standards applied to building hinders the correct selection of the appropriate system depending on different needs. The main objective of this article is finding those applicable to the use stage of putting the focus on asset management systems, building maintenance standards, rehabilitation and energy efficiency of buildings. Through an analytical methodology based on the study of the major agencies drafting rules and standards at international, continental and national levels, are selected rules of each organism are grouped. Are studied in order of relevance and thematic and literature about their degree of implementation in organizations is reviewed. Result of this methodology, we obtain a classification of standards applicable to management, building, energy efficiency and maintenance at different levels.

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“…There should be mentioned that marketing of local products is of particular importance due to the physical distance separating producers from consumers, consequently appropriate utilization of web applications and social media is of utmost priority (Kazakopoulos and Gidarakou, 2003;Che et al, 2005;Vakoufaris et al, 2007;Corinto and Curzi, 2010;Bouris et al, 2011;Karagiannis and Stavroulakis, 2011;Abel et al, 2013). In many cases agrifood products are not standardized, they bear no informative labels about their mode of production or origin of ingredients and they are not linked to the knowledge and know-how of the co-op (Vakoufaris et al, 2007).…”

Section: Business Activities Of Women In Greek Country Sidementioning

confidence: 99%

Female Entrepreneurship and Agritourism Cooperatives in the Greeî Periphery: An Overview

Stavroulakis¹,

Karagiannis²,

Mitoula³

et al. 2013

American Journal of Economics and Business Administration

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This study investigates the status of female entrepreneurs in the Greek countryside as formed in the recent years owed to the emergence of agritourism. Agritourism has provided opportunities for additional income in localities through the utilization of knowledge of traditional customs, recipes, folk art. Women entrepreneurs in the sector often function within a context of adverse circumstances, pertaining to their multiple responsibilities at home and at work. Organization of women in producers' cooperatives has facilitated their endeavor with regard to commitment, mutual support and pooling knowledge. On the other hand, major obstacles include lack of management education and insufficient marketing of local products. Even though status of women has been upgraded to an extent due to their additional contribution to the family income, conservative stereotypes about their role remain still intact in the countryside.

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Website and Social Media Usage: Implications for the Further Development of Wine Tourism, Hospitality, and the Wine Sector

Cited by 50 publications

References 47 publications

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

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Female Entrepreneurship and Agritourism Cooperatives in the Greeî Periphery: An Overview

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Website and Social Media Usage: Implications for the Further Development of Wine Tourism, Hospitality, and the Wine Sector

Cited by 50 publications

References 47 publications

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

Study of Wine Producers' Marketing Communication in Extreme Territories - Application of the AGIL Scheme to Wineries Websites Features

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Female Entrepreneurship and Agritourism Cooperatives in the Greeî Periphery: An Overview

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Female Entrepreneurship and Agritourism Cooperatives in the Greeî Periphery: An Overview