Web site search engine optimization: a case study of Fragfornet

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download. Downloaded by UNIVERSITY OF SUSSEX At 01:17 09 February 2015 (PT)keywords used by visitors and site's traffic) allowed us to make some observations of how to improve the site's optimization further: it is essential for such an optimization to be part of an uninterrupted, long-term work in order to be lastingly effective.

Intention to Use E-Recruitment System: Empirical Evidence from Jobseekers in the Advertising Industry in Malaysia

“…As stated by Yalçın and Köse (2010) Search Engine Optimization (SEQ) is the one of the widely used technique that provides faster reach to web sites. Gandour and Regolini (2011) stated that Search Engine Optimization (SEO) is a set of techniques used by websites in order to be better indexed by search engines. As pointed out by Ortiz-Cordova and Jansen (2012) traffic flow from search engines is highly important for most online businesses, with the majority of visitors to many websites being referred by search engines.…”

The Impact of Search Engine Optimization on Online Advertisement: The Case of Companies using E-Marketing in Jordan

“…We can assume that this research is the first one to tackle this issue in Jordan and maybe in the Arab world as well. Most of the research focused on search engine in general (Ramaraj, 2013), search engine advertisement (Jafarzadeh, 2011), and search engine optimization in education (Gandour and Regolini 2011). Based on that, research that link SEO with online advertisement is considered very rare.…”

“…Search engine optimization (SEO) is a set of techniques aimed at improving the ranking of a website in search engine listings, thereby making it more likely that the end user will choose to visit the site (Vryniotis, 2015). SEO gathers the techniques leading to a better indexing of one's site by one or several targeted search engines (Gandour and Regolini 2011). It is also defined as the process of identifying factors in a webpage which would impact search engine accessibility to it and fine-tuning the many elements of a website so it can achieve the highest possible visibility when a search engine responds to a relevant query (Zgang and Dimitroff, 2005).…”

“…and MSN Search and so on, after a specific combination of keywords or key phrase that is typed in. The final goal is for the site to be better ranked by one or several targeted search engines and therefore appearing higher in their results lists for specified requests (Gandour and Regolini 2011). Search engine optimization (SEO) is a systematic approach to improving the membership website on the Internet unpaid wage (Organic result), and focus on the number of visitors to the site and don't on the quality of the search engine, (Google, Search Engine Optimization Starter Guide, 2010).…”

Overlapping factors in search engine optimization and web accessibility

“…A survey of the literature finds many studies that analyze the factors with which a website may obtain greater search engine visibility (Gandour and Regolini, 2011;Grappone and Couzin, 2010;Zhang and Dimitroff, 2005). Worth particular mention despite its date of publication is the study by Pringle et al (1998) examining responses given by different search engines which, through the use of decision trees and regression analysis, concludes that a high ranking requires " [an] informative title, headings, meta fields, important keywords in the title, headings and meta fields, but do not use excessive repetition which will be caught out".…”