The Impact of Search Engine Optimization on Online Advertisement: The Case of Companies using E-Marketing in Jordan

Khraim, Hamza Salim

doi:10.11634/216796061504676

Cited by 15 publications

(8 citation statements)

References 10 publications

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“…SEO merupakan sebuah strategi yang bertujuan untuk meningkatkan traffic konsumen menuju laman web perusahaan melalui pemanfaatan search engines (Khraim, 2015). Lebih lanjut lagi, beberapa faktor yang penting untung dipertimbangkan dalam perumusan SEO adalah strategi SEO, daya saing SEO, pengalaman SEO, dan teknik SEO.…”

Section: Aktivasi Seo Dan Seaunclassified

Komunikasi Pemasaran Digital sebagai Tantangan Teknologi

Sari

Utami

2021

Cantrik

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The rise of internet users directly influences the usage of e-commerce platform in Indonesia. This growth also influences the competition between brands whom utilize e-commerce platform, hence companies need to address digital marketing communication as primary tools to compete in consumer market. As one of the most well-known shoes brand in Indonesia, Amazara fully realizes the potential of digital marketing sector and trying to implement digital marketing communication as one of its primary marketing strategy. This research examines the chosen communication strategy of Amazara in digital and internet platform. Primary data was taken from in-depth interview with owner and employees. Collected data was classified into categories and processed through data implementation to understand the depth knowledge about this specific case. Interpretation results were compared with theoretical context from literature studies, and formulated to reach primary conclusion. The results of the study indicate that the company has carried out planning and evaluation to develop digital marketing. The company has also developed an AIDA-based digital marketing strategy

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Section: Aktivasi Seo Dan Seaunclassified

Komunikasi Pemasaran Digital sebagai Tantangan Teknologi

Sari

Utami

2021

Cantrik

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“…A search engine is computer software that searches for terms/keywords in a document, website/mobile applications, newsgroups, or informational banks, gathers and analyzes information, then stores results in databases (Shafiee et al, 2016). If search activities are optimized using search engine optimization (SEO) techniques, they will achieve higher ranking for a website in search engine lists, which in turn increases the probability that users will visit/use the website (Khraim, 2015).…”

Section: Design and Quality Of The User Interfacementioning

confidence: 99%

A TAM-Based Model of Technological Factors Affecting Use of E-Tourism

Alkhatib

Bayouq

2021

International Journal of Tourism and Hospitality Management in the Digital Age

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In tourism, ICT provides new channels anywhere/anytime for tourism services that impacted how customers access and consume those services, hence the emergence of the concept of e-tourism. Internet can be used to attract customers, communicate with them, customize their required services, access international markets, and provide all types of touristic information through e-tourism platforms. The salient feature of this research is to identify the key technological factors that influence customers' acceptance and use of the services provided through e-tourism platforms. Other behavioral aspects related to the use of these services are treated as exogenous factors. The study constructed an e-tourism technology acceptance model (ETAM) concentrating only on technology-related factors. To assist in understanding how users will reflect in these four technological factors affecting the use of e-services, the model recognizes two moderating influential factors: trust and attitude. The model is augmented with exogenous factors as intervening factors related to customer's background.

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“…Search Engine Optimization (SEO) is an internet marketing strategy and a widely used process for improving the volume and quality of customer traffic to a company website through search engines. Khraim (2015) cited in Ajoola and Ibrahim (2020) defined Search engine optimization (SEO) as "the procedure of designing, writing, and coding a website in a way that helps to improve the volume, quality and visibility of company website by people using search engines via the natural or un-paid search results" (p. 1). It is always the primary objective of businesses to strive harder in order to attain higher rankings for their websites because as website appears at the beginning of any search results list more frequently, the greater the likelihood that users will visit the site (Enge, Spencer, Stricchiola & Fishkin, 2012in Sotnikova, 2016.…”

Section: Search Engine Optimization (Seo)mentioning

confidence: 99%

Effect of Digital Marketing on Consumer Based Brand Equity of Micro Enterprises in Nigeria

Onana

2021

IJOMASS

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Micro enterprises in Nigeria lack brand equity in terms of customers awareness for distinct Nigerian micro enterprises brands, trust in perceived quality for micro enterprises products, loyalty and brand associations which limits their ability to perform well despite use of digital marketing. This study sought to ascertain the effect of digital marketing on consumer-based brand equity (CBBE) of micro enterprises in Nigeria with social media marketing, email marketing, mobile marketing, web solutions marketing, search engine optimization and pay per click advertising as the independent variables of the study, while micro enterprises consumer-based brand equity was the dependent variable of the study. The study adopted survey research design with a sample of 400 respondents from a population of micro enterprises’ customers who were registered active internet users in the country. Factor Analysis using structural equation modelling (SEM) was employed in analyzing the primary data collected for the study from structured questionnaire in google forms electronic survey tool. The study found that social media and mobile marketing have positive but insignificant effect on the brand equity of micro enterprises while webs solutions has a negative but insignificant effect. Email, search engine optimization and pay-per-click on the other hand have positive significant effects on brand equity of micro enterprises in Nigeria. The study therefore recommends that email, search engine optimization and pay-per-click usage can be continued, while social media, web solutions and mobile marketing should be improved to a point where their effects can be positive and significant.

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The Impact of Search Engine Optimization on Online Advertisement: The Case of Companies using E-Marketing in Jordan

Cited by 15 publications

References 10 publications

Komunikasi Pemasaran Digital sebagai Tantangan Teknologi

Komunikasi Pemasaran Digital sebagai Tantangan Teknologi

A TAM-Based Model of Technological Factors Affecting Use of E-Tourism

Effect of Digital Marketing on Consumer Based Brand Equity of Micro Enterprises in Nigeria

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