Komunikasi Pemasaran Digital sebagai Tantangan Teknologi

Sari, Yulia Permata; Utami, Nadia Wasta

doi:10.20885/cantrik.vol1.iss1.art1

Cited by 10 publications

(10 citation statements)

References 7 publications

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“…Compared to 2015, when it was just IDR 200 trillion, the transaction value at online trading in Indonesia in 2018 was Rp 1,850 trillion, an increase of 9 time [2].…”

Section: Introductionmentioning

confidence: 94%

Maximizing Online Marketing Strategy with Digital Advertising

Wuisan

Handra

2023

SABDA

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The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.

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“…Compared to 2015, when it was just IDR 200 trillion, the transaction value at online trading in Indonesia in 2018 was Rp 1,850 trillion, an increase of 9 time [2].…”

Section: Introductionmentioning

confidence: 94%

Maximizing Online Marketing Strategy with Digital Advertising

Wuisan

Handra

2023

SABDA

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“…Pemasaran digital memberikan keunggulan dengan memungkinkan perusahaan untuk menjangkau lebih banyak konsumen di seluruh dunia (Y. Sari & Utami, 2021). Pemasaran digital memiliki ciri khas dan dinamika yang khusus, tetapi menyediakan manfaat besar bagi perusahaan.…”

Section: Komunikasi Pemasaranunclassified

Strategi Komunikasi Pemasaran Digital Brand Kecantikan: Studi Kasus Brand Somethinc

Myori Syahputri Sinaga,

Muhammad Husni Ritonga

2024

AJEKBS

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The rapid growth in the cosmetics and skin care industry is reflected in the increasing need and desire of people for beauty products. In intense competition, various local brand companies in Indonesia are trying to create inclusive skincare products, in line with the diverse skin nutritional needs of all levels of society. The aim of this research is to understand the forms and strategies of digital marketing communications, with a focus on Somehinc companies that emphasize consistency and positive relationships with customers. This research adopts a qualitative methodology with library research, which involves collecting information from various sources such as reference books, articles, notes and journals that are relevant to the problem being studied. The results of this research conclude that there are several main strategies carried out by somethinc, namely the use of advertising on somethinc's social media in the form of content. Furthermore, Somethinc also carried out an innovative strategy by holding a flash sale promo bundling package at a cheaper price than buying individual products. Not only that, somethinc also collaborates with influencers and makes local and foreign actors and actresses who have many fans as brand ambassadors. Finally, somethinc also provides platforms and marketing in various marketplaces such as Shoope, Tokopedia, Tiktok Shop, Zalora, Lazada, JD.ID, Blibli, and Bukalapak.

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“…Research on digital marketing communication has been widely carried out for example Dermawansyah & Rizqi (2021), Sari & Utami (2021). The previous research focuses on the description of the marketing communication strategy in a certain organization and the planning of the communication strategy.…”

Section: Integrated Marketing Communication Strategymentioning

confidence: 99%

The analysis of Bokoharjo digital marketing communication media in promoting its potential

Saputro

Widiarti

Hidayati

et al. 2023

JSS

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Bokoharjo village is located at a strategic tourist destination including Boko Temple, Banyunibo Temple, Barong Temple, Ijo Temple, Breksi Hills, and Obelix Hills which requires to be developed. The development of Bokoharjo Village as a tourist village can be realized through digital marketing communication to introduce its potential products and attractions to the wider community so that the economic sector in Bokoharjo Village can grow. This research aims to: (1) identify the existing digital marketing communication media in Bokoharjo Village (2) analyze the need for digital marketing communication media in Bokoharjo Village, and (3) identify the potential and attractions of Bokoharjo village to be promoted. This research was conducted at Bokoharjo employing descriptive-qualitative methods. This initial research provided useful insight for the development of digital marketing communication media which comform to the needs and potential of Bokoharjo Village to advance Bokoharjo as a tourism village. The research results show that the digital marketing communication media in Bokoharjo include website, Instagram, Facebook, Twitter, WhatsApp which are not well managed. The media needed by Bokoharjo is an integrated media platform which contains the typical potential of Bokoharjo. The Bokoharjo potentials that can be promoted consist of Banyunibo Temple, Banyunibo Cliff, and Shibori Batik, Agricultural Commodity, and Orchid.Keywords: Media, Communication, Marketing, Digital, Bokoharjo.

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Komunikasi Pemasaran Digital sebagai Tantangan Teknologi

Cited by 10 publications

References 7 publications

Maximizing Online Marketing Strategy with Digital Advertising

Maximizing Online Marketing Strategy with Digital Advertising

Strategi Komunikasi Pemasaran Digital Brand Kecantikan: Studi Kasus Brand Somethinc

The analysis of Bokoharjo digital marketing communication media in promoting its potential

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