Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality

Poddar, Amit; Donthu, Naveen; Wu, Yujie

doi:10.1016/j.jbusres.2008.01.036

Cited by 194 publications

(174 citation statements)

References 26 publications

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“…In a recent study, Liu et al (2008) studied the concept of customer satisfaction index in e-commerce from the viewpoint of system control and system analysis. Poddar et al (2009) presented a model in which three variables of web site personality, web site quality, and web site customer orientation were identified as factors affecting purchase intentions. Finn (2011) in a research in the field of electronic services, using statistical methods showed that some service quality dimensions have non-linear relationship with customer satisfaction.…”

Section: Literature Review and Research Modelmentioning

confidence: 99%

Efficiency evaluation of customer satisfaction index in e-banking using the fuzzy data envelopment analysis

Esmaeili¹,

Horri²

2014

10.5267/j.msl

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E-commerce has created significant opportunities for the corporations to understand the customers' expectations, desired values, to increase their satisfaction and to expand their market share, more efficiently. The most significant activity of e-commerce is in the field of e-banking and financial services. Customer satisfaction index is a concept introduced for evaluating of the service quality in electronic banking. Considering the relative importance of customer satisfaction in e-banking, defining scientific criteria for the assessment of mentioned index is very important. So, a scientific and efficient method is always needed. The purpose of this paper is to use the fuzzy data envelopment analysis (DEA) techniques for evaluating and ranking the efficiency of online customer satisfaction index in eight economic banks in Iran. Here, we first study the fuzzy set theory and the method of traditional DEA in the same model. Next, the relationship between them were developed, which provide the fuzzy DEA model with qualitative data. The SPSS and GAMS software package were employed to analyze the data collected through questionnaires. The results show that three economic banks in terms of customer satisfaction in e-banking were located on the efficiency border and were quite efficient.

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Section: Literature Review and Research Modelmentioning

confidence: 99%

Efficiency evaluation of customer satisfaction index in e-banking using the fuzzy data envelopment analysis

Esmaeili¹,

Horri²

2014

10.5267/j.msl

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show abstract

“…Their study explored the effects of a website on brand personality. On the other hand, (Poddar et al, 2009) also conceptualized and measured brand personality in an online environment. This study would outline the moderating effects of brand personality on online retailing in the Malaysian context.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…The study also indicated that this effect strengthened as visitors to the brand website exhibited a more positive attitude towards the site. Much of earlier research focused primarily on the dimensions of brand personalities of consumer goods and services, but the study by (Poddar et al, 2009) extended the conceptualization and measurement of brand personality to an online context.…”

Section: Brand Personalitymentioning

confidence: 99%

“…Website brand personality refers to the mental representation of a website store that include dimensions that are similar and reflect the characteristics of human personality (Poddar et al, 2009).In other words, it is "set of human characteristics associated with brand" (Aaker, 1997). For example, if consumers associate a particular product with sophisticated looking purchasers, then the product could evolve a sophisticated brand personality.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

“…The brand has become a crucial prompt to influence consumers' online purchase intentions (Yoon, 2002;Rowley, 2004). It could be prevailed that brand personality increases brand usage (Sirgy, 1982), levels of trust, loyalty and engagement (Fournier, 1998), as the intention to purchase is often influenced by the perceived website quality and brand personality (Poddar et al, 2009). However, the literature review indicates that no study has been undertaken to examine empirically the moderating effect of brand personality on the relationship between website quality and trust.…”

Section: Introductionmentioning

confidence: 99%

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Brand Personality Moderating Effect on Relationship between Website Quality and Online Trust: Malaysian Online Environment Context

Habibi

Hagh

Bahabadi

et al. 2014

ASS

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The objective of this paper is to examine whether the brand personality which includes two dimensions namely, (sincerity/trustworthiness) and (youthfulness/modernity), can moderate the relationship between website quality and online trust. This study considers the impact of the quality of website on online trust and the extent it encourages purchase intentions in the Malaysian context. The data for the study were collated from responses from a sample of 229 college students in Malaysia. The survey included questions on items that measured brand personality, web site quality, online trust and purchase intentions. The data was evaluated by applying multiple regression analysis to establish the relationship among variables .The findings indicate that both dimensions of brand personality, namely (sincerity/trustworthiness) and (youthfulness/modernity) are able to moderate the relationship between web site quality and online trust. However, the results suggest that the impact of (youthfulness/ modernity) is more significant compared to (sincerity/trustworthiness).It was evident that in the Malaysian context, it was imperative for an organization to present an updated and exciting website to attract more consumers to purchase online through its website. This study enhances and augments the existing pool of knowledge on websites with special emphasis on online transactions.. This study provides a better understanding on the perception of Malaysian customers towards web-based transactions. The findings also offer valuable information to the marketing and information managers of organizations with regard to online business transactions.

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Development and Validation of an Online Shopping Scale Adapted to Specific Cities of India

Hasan

Tiwari

Omrane

2023

Arts, Research, Innovation and Society

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Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality

Cited by 194 publications

References 26 publications

Efficiency evaluation of customer satisfaction index in e-banking using the fuzzy data envelopment analysis

Efficiency evaluation of customer satisfaction index in e-banking using the fuzzy data envelopment analysis

Brand Personality Moderating Effect on Relationship between Website Quality and Online Trust: Malaysian Online Environment Context

Development and Validation of an Online Shopping Scale Adapted to Specific Cities of India

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