2022
DOI: 10.1038/s41415-022-3929-z
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Web search engines reveal conflicting information about water fluoridation

Abstract: Aim: To evaluate web search engines' informational content regarding Community Water Fluoridation (CWF) when accessed from the UK.Methods: The search engine result pages (SERPs) regarding CWF from Google were identified, the content was analysed for themes and sentiments, and Google Trends information on CWF was examined.Results: The SERPs were predominantly in favour of CWF. Anti-fluoridation themes were observed in SERPs that presented the arguments supporting and opposing CWF with equanimity, irrespective o… Show more

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