Web reviews influence on expectations and purchasing intentions of hotel potential customers

Mauri, Arnaldo; Minazzi, Roberta

doi:10.1016/j.ijhm.2013.02.012

Cited by 512 publications

(388 citation statements)

References 70 publications

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“…Moreover, patients are now more proactive and the main sources of their marketing intelligence include personal experience, eWOM, and advertisements (Yang, 2011). Research has shown that favorable online reviews concerning a hotel increase the likelihood of booking and room sales (e.g., Duverger, 2013;Mauri & Minazzi, 2013;Ogut & Tas, 2012;Ye et al, 2011). Whereas minimizing negative eWOM is expected to ensure re-patronage of the establishment (Ko & Kim, 2011).…”

Section: Ewom and Intention To Revisitmentioning

confidence: 99%

eWOM, revisit intention, destination trust and gender

Abubakar

İlkan

Al-Tal

et al. 2017

Journal of Hospitality and Tourism Management

230

168

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This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.

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Section: Ewom and Intention To Revisitmentioning

confidence: 99%

eWOM, revisit intention, destination trust and gender

Abubakar

İlkan

Al-Tal

et al. 2017

Journal of Hospitality and Tourism Management

230

168

View full text Add to dashboard Cite

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“…Sources and messages that are perceived to be less credible or trustworthy are less effective and influential, which has continued in online interactions [3,26,27]. The perception of source credibility influences the way information is processed, what is remembered, and how the information is used, which will also influence purchasing decisions [9,28].…”

Section: Processing Information In the Online Product Reviewmentioning

confidence: 99%

“…This means that when online, they have to make judgments of source credibility using just an image, possibly the reviewer's profile, and some text the reviewer provided. Even so, previous research shows that the perceived credibility of a product review can influence source trustworthiness, and purchase intention [9,25,28]. The next section examines the predicted influence of the peer review on purchasing decisions, considering the quality of images and clarity of the text both separately and together.…”

Section: Processing Information In the Online Product Reviewmentioning

confidence: 99%

The Influence of Peer Reviews on Source Credibility and Purchase Intention

Nowak

McGloin

2014

Societies

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Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent the self. The perception of the image and the text in the product review can influence source credibility and the perception of the product, as well as the likelihood that someone will purchase the product. This study examines the effect of the product reviews and their different images and text on perceived credibility, source trustworthiness and purchase intention. Consistent with predictions based on the information processing theory, perceived anthropomorphism influences perceived credibility, source trust, and purchase intention.

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“…Subsequent research on hospitality made by Ladhari and Michaud [2015] has shown that the critical part of these reviews has more influence on the purchasing decisions of customers. In addition, e-WOM can have a much more powerful impact than traditional WOM [Öğüt & Onur Taş 2012] as a result of its advantages in speed and ease of access to information, longer duration of accessibility, and a certain closeness of relationships without the pressure of personal contact [Mauri & Minazzi 2013]. Both of these forms of communication are distinguished by their scope, users' rate of reaction, information sources (which do not have to be a person known to the recipient), and convenience [Luo & Zhong 2015].…”

Section: E-wom In Tourismmentioning

confidence: 99%

“…Online reviews are perceived by potential customers as being authentic, trustworthy, and helpful [Li & Hitt 2008], thus influencing their market choices [Park, Lee & Han 2007;Ye et al 2011;Mauri & Minazzi 2013]. Most of the previous studies were concerned with a certain segment of the market.…”

Section: Introductionmentioning

confidence: 99%

Role of e-WOM in hospitality market pricing

Kościółek

2017

JEM

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Aim/purpose -Online assessments are one of the main factors determining a customer's choice of accommodation. This article examines their relationship to prices in the low and high season in Cracow's hospitality market. The question of which attributes in hotel ratings explain the change in price levels was investigated.Design/methodology/approach -The inference was based on ratings and hotel room offers published on the Booking.com platform. Data were collected and estimated for the representative number of 97 hotels in Cracow. Regression analysis was then used to estimate the model.Findings -The results of the analysis showed that price levels for the high and low seasons are correlated with ratings for comfort and location. It is more precise to use these variables as an explanation for prices in the high season. Guests' perceptions of comfort and location are combined with other hotel features.Research implications/limitations -The study showed which of the hotel parameters should be enhanced when rationally increasing price levels. The limitations of the study are that it covered only one Polish city, collected data from a single website, and omitted other variables to explain the prices of hotel rooms.Originality/value/contribution -This is one of the first papers to examine the correlation between electronic consumer ratings and price levels in the Polish hospitality market and one of few investigations based on the role of e-WOM for the pricing of all objects in the sector, not just for a specific category of hotels.

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Web reviews influence on expectations and purchasing intentions of hotel potential customers

Cited by 512 publications

References 70 publications

eWOM, revisit intention, destination trust and gender

eWOM, revisit intention, destination trust and gender

The Influence of Peer Reviews on Source Credibility and Purchase Intention

Role of e-WOM in hospitality market pricing

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